We learned on Thursday that Wednesday night’s World Series Game 7 between the Cubs and Indians was the most watched baseball game in 25 years.
The latest
- Tom Luginbill, Sam Acho talk unique UFL field analyst access: ‘What CFB and the NFL doesn’t want you to hear’
- John McEnroe talks ‘shot in the arm for the sport’ of TNT French Open coverage
- Garrett and Nicole McNamara cherish authenticity of ‘100 Foot Wave’
- AA Podcast: Mike Greenberg on Michael Jordan, ‘Inside the NBA,’ Shedeur Sanders, and more
Twitter says last night's Game 7 generated 10.5 million tweets — most ever for a single MLB game.
— John Ourand (@Ourand_Puck) November 3, 2016
If you take 10.5 million tweets and divide that by the roughly four and a half hours (270 minutes), you get about 40,000 tweets per minute about the World Series game.
This comes as no surprise, given the stakes and the audience for the game and Twitter’s relative youth. Still, it’s a fun way to quantify that amount of people who were actively engaged with the game. Baseball, with its disproportionately older audience, tends not to take over Twitter the way an NFL playoff or NBA Finals game does, but during Wednesday night, it was hard to find anyone talking about anything but the World Series.
For decades we’ve treated television ratings as the end-all for gauging interest in an event or show, but with cord-cutting and increased online and mobile streaming, we may soon have to seek other measures. Maybe social media engagement becomes the next Nielsen rating. Or maybe not. But 10.5 million is still a whole lot of tweets.
Comments are closed.