Sunday night’s Golden State Warriors-San Antonio Spurs tilt, with both teams chasing history, delivered a record 2.0 overnight for NBA TV.
NBA TV’s Warriors/Spurs telecast last night delivered a 2.0 HH metered market rating, the network’s highest overnight rating of all-time
— TurnerSportsPR (@TurnerSportsPR) April 11, 2016
The Warriors were chasing their record tying 72nd win on Sunday night, while the Spurs were looking to run their home record to 40-0 on the season. Golden State prevailed 92-86, and their final regular season game of the year on Wednesday against the Grizzlies will be televised on ESPN. The Spurs will also be on national television this week, as their game on Tuesday against the Thunder will be on TNT.
The strong overnight for the game isn’t a surprise. The Sunday Night Baseball game between the Yankees and Tigers was postponed, meaning the only live sports competition for Warriors-Spurs on Sunday night was MLS on FS1.
The previous record overnight for NBA TV came in January, when a Monday night Warriors-Spurs game drew a 1.2 overnight. Seeing an increase of 67% from that previous record has to make the network feel great going into the playoffs.
UPDATE: The game also drew record viewership for NBATV. Amazingly, it was up 78% versus the network’s previous high, set earlier this year. Via an NBATV release:
Last night’s NBA TV telecast featuring the Golden State Warriors and San Antonio Spurs generated an average of 2.6 million total viewers to become the network’s most-viewed telecast of all time (regular season and playoffs). The game telecast – peaking with an average of 3.7 million total viewers from 9-9:15 p.m. ET – registered cable television’s highest-rated sports program of the night, based on metered market delivery.
Viewership for Sunday’s telecast was up 78% when compared to the previous all-time mark, set earlier this season for Spurs/Warriors which delivered an average of 1.4 million total viewers (January 25).