To say that the Bay Area has fallen in love with the Golden State Warriors is a real understatement. Comcast SportsNet Bay Area which has been the flagship television outlet for the Warriors is seeing record ratings as the Warriors go for a second consecutive NBA Championship.
In fact just this season, the network’s six most-watched events in its history have been Warriors games from the 2015 season. And seven games that aired this month rand in the 10 most-watched Warrriors games that have aired on the network. And to top if all off, ratings for Warriors games are up an astounding 137% from this same point last season. At this current pace, this will be the most-watched season for the Warriors on CSN
Golden State Warriors games are such a big attraction that people who normally don’t watch basketball are tuning in. At the halfway point of the regular season last month, games were averaging a viewership of 209,486 households. And in key demographics, the ratings were up with men and women in the 18-49 and 25-49 age groups.
It’s amazing to see how a winner can affect viewership, but in the Warriors’ case, it’s even more astonishing to see the numbers that Comcast SportsNet Bay Area have been attracting. Not only does this mean that CSN Bay Area can boast about the ratings, but it can sell ads at a higher rate for next season and assure advertisers that it will have a core audience for the games.
The Warriors which were once a laughingstock of the NBA are now reaping the rewards of having a championship team and a superstar in Stephen Curry. Comcast SportsNet Bay Area is riding a wave which it hopes will take it over the next few seasons.