In another attempt to control its message and intimidate another reporter, UFC apparently has sent a letter threatening action against Flo Combat’s Jeremy Botter. Over the past several days, Botter has reported extensively about the sale of UFC.
Am told the highest bidding group for 100% of UFC “exceeded the asking price.” It’s near $4.19 billion. Bid expected to be accepted.
— Jeremy Botter (@jeremybotter) June 18, 2016
I’m led to believe the highest bid came from WME-IMG/Dalian Wanda Group/The Kraft Group/Tencent Holdings plus other minor partners.
— Jeremy Botter (@jeremybotter) June 18, 2016
As soon as Botter tweeted that UFC had accepted a bid, the company sent out public and internal denials denying a sale had taken place. An internal memo to employees as obtained by MMAJunkie said the sale report was false and went on to threaten legal action against the reports:
“Such misrepresentation of facts in the media negatively impacts our business, staff members and athletes. We have instructed our attorneys to investigate and take all appropriate legal actions against the parties publishing and contributing to these false stories.”
In addition, Botter said he had received a letter from UFC:
I received 1. There was no libel or interference claim. https://t.co/6UDyqBwhQr
— Jeremy Botter (@jeremybotter) June 22, 2016
@FightOpinion Said my story has "greatly and adversely affected Zuffa senior management and employees."
— Jeremy Botter (@jeremybotter) June 22, 2016
@FightOpinion Closed with a vague thing about leaving options open, so "govern yourself accordingly." Which, I guess means shut up?
— Jeremy Botter (@jeremybotter) June 22, 2016
@FightOpinion said that it is not lost on Zuffa and "responsible members of media" that it was done to draw attention to my "new venture"
— Jeremy Botter (@jeremybotter) June 22, 2016
So by threatening legal action, this is a way for UFC to intimidate reporters from doing their jobs. We’ve seen it with Ariel Helwani when UFC banned him for life and subsequently rescinded it. But as UFC gets bigger, it’s tough for them to keep things all to themselves. Reporters report and when news breaks, it’s their job to bring it to the public. By using intimidation and legal threats, UFC makes itself look like it’s trying to hide something.
Yes, employees should be the first to know about a potential sale, but with a company that is in the public eye as much as UFC, it has to expect that reporters will sniff out news and attempt to break it. Banning, threatening and intimidating does nothing to help its image. The intimidation only shows that it’s trying to bully the media and it opens itself up to even further scrutiny.
Botter is doing his job by cultivating sources and reporting on the UFC sale. And while the company can continue to deny which is its right, it has to realize that that intimidation is not the way to conduct business.
Overall, UFC’s recent dealings with the media have shown that it’s thin-skinned and a massive bully.
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