Twitter is not messing around in its attempt to make headway in the sports streaming market.
In the last few weeks Twitter has inked a deal with the NBA to stream exclusive shows, agreed to stream events from the Pac-12 Network, and reportedly been in talks with MLS and Turner Sports. On Friday, the social media platform announced another partnership, this one with Campus Insiders, that will allow them to stream more than 300 college sports events.
Twitter will gain access to Campus Insiders’ lineup of football, basketball, lacrosse, soccer, baseball, volleyball, field hockey, water polo and swimming and will also host videos from the ACC Digital Network. Campus Insiders has partnerships with the Big 12, Mountain West, the West Coast Conference, the Patriot League and the CIAA.
“Twitter is the fastest way to see what’s happening in sports,” said Anthony Noto, Twitter’s chief financial officer in a statment. “Our partnership with Campus Insiders will bring live streaming video of college sports directly to the people who are already talking about it on Twitter, all on a single screen.”
“Streaming live games directly on Twitter is a natural evolution of the fan experience,” said Brooks Boyer, CEO of Silver Chalice, the parent company of Campus Insiders. “Unlike traditional broadcast and cable networks, Campus Insiders is set up perfectly to adapt to the evolving media landscape, and we are thrilled to be able to demonstrate this groundbreaking opportunity for our Conference partners, the student athletes we cover and the millions of fans with a passion for college sports.”
Amid a lot of questions about the company’s future, Twitter seems to be going all-in on streaming. It’s almost inevitable that we’ll one day consume sports online the way many people do other types of television, and Twitter seems committed to being the go-to on that front. Jack Dorsey and friends aren’t discriminating in terms of whom they’ll enter into partnerships with, either. In the past month, Twitter has reached agreements with a sports league, a television network and a digital news source.
If you’ve got sports streaming rights, Twitter wants them.
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