As part of the Barclays Premier League’s rebranding starting with the 2016-17 season, the league will not only be shedding their title sponsor, but will also be getting rid of their lion logo, which has become synonymous with the league in recent years.
According to a report from the Daily Mail, a new logo will be created in time for next season, with the lion joining the league’s title sponsor in the past.
Despite having a successful image globally, they are planning an overhaul to maximise having a clean brand with no title sponsor next season. Instead of long-time backers Barclays, the richest league in the world can afford to have a roster of secondary rights partners.
A creative agency will be appointed after a tender this month, with the brief to link all the PL’s various work under the new branding. And the dated logo, based on the original tie-up with the FA’s three lions, is going to be culled.
It was less than a year ago when the news broke that Barclays would not be re-upping with the Premier League once its current sponsorship contract expired with the 2015-16 season. Shortly thereafter, it was revealed that the league would simply be known as “The Premier League” going forward, with emphasis being placed on having a “clean brand”.
Whenever I heard about “clean branding”, I get a bit of a chill – that’s usually not a good thing and leads to boring designs. Here’s hoping the Premier League doesn’t go down that route, and finds an acceptable replacement for the lion.
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About Joe Lucia
I hate your favorite team. I also sort of hate most of my favorite teams.