The NFL is really hoping that once the Presidential votes are all counted, the focus of the nation will go back to football. Once again, overnight ratings for the NFL’s primetime showcase are down significantly from last year. For the Denver Broncos-Oakland Raiders Sunday Night Football game on NBC, the Peacock had some good news/bad for the overnights. The good news is that the game won the night against primetime competition:
Broncos-Raiders on NBC’s Sunday Night Football posted 11.7/19 overnight rating (not including digital) as NBC won night in primetime
— NBC Sports PR (@NBCSportsPR) November 7, 2016
- NBC exec Jon Miller: ‘We have no desire to be the network of soccer’
- Inside The NBA pays tribute to retiring producer Tim Kiely: ‘You’re the best of all time.’
- The American Gladiators Documentary delivers, but not for the reasons you may have hoped for
- Kim Clijsters talks women’s sports’ drive for equality, International Tennis Hall of Fame, and more
And adding insult to injury, Fox’s Week 9 regional window which sent Cowboys-Browns to about one-third of the country received a 12.4 overnight rating. It was down 9% from last year’s Week 9 Fox regional window, but beat SNF.
The key here is that the ratings continue to average lower numbers from last year. Whether it’s the election, bad matchups, poorly officiated games, lower viewership among women, anger over anthem protests, warmer weather in normally cold weather markets, concussions, domestic violence or cord cutting, the NFL is experiencing a lower viewership than in previous years.
It continues to have officials inside the league offices scratching their heads. And while the conventional wisdom has ratings rising once the election is over, one wonders if they’ll actually break even this year or if the numbers are too low to catch up. We’ll find out in Week 10.
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