The cash cow that is MLB Advanced Media looks like it’s really going to rake in the cash in 2016. According to Forbes, MLBAM is projected to make $1.1-$1.2 billion this year. That would up from the $800 million that MLBAM took in last year and be up 38-50% from 2015.

It’s amazing to think that when the the whole venture started in 2000 that MLBAM that the startup cost was $120 million and began making money in its second year. And MLB Advanced Media is not just focused on baseball, it’s become the platform for several non-baseball ventures including HBO Now, WWE Network, NCAA March Madness, the NHL’s streaming platforms and others.

With MLBAM firmly cemented as one of the outstanding media companies, it’s no wonder that Major League Baseball is thinking about spinning it off on its own, but at this time, it continues to rake in the cash.

Last year, MLB’s gross revenues were close to $9.5 billion an it’s not hard to think that it could reach $10 billion by the end of the year thanks to MLB Advanced Media.

MLBAM was one of the first league-owned streaming ventures when it began and now it has grown into a huge empire that has expanded beyond baseball. It’s no wonder that Major League Baseball cherishes the venture and hopes it continues to grow in the coming years.


About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

Comments are closed.