FloSports, a direct-to-consumer, subscription-based sports media company providing a plethora of live events has launched new over the top apps on Apple TV and Roku. The new apps will stream live events, documentaries, studio shows, highlights and original content.

FloSports’ lineup includes basketball, boxing, eSports, gymnastics, marching, MMA, softball, track and field, volleyball and wrestling.

The apps are free, but there will be content that will require a subscription. Existing subscribers will be able to access the premium content on Apple TV or Roku. Here’s an example of what FloSports provides:

For a little more background, here’s the story behind FloSports:


FloSports says it’s adding new sports in each quarter including an eSports site devoted to fighting games and one that is focused on competitive marching bands.

We have quotes from those who have the most interest in FloSports:

“As the leading direct-to-consumer sports media network, FloSports is committed to providing die-hard sports fans more content on more platforms across all devices,” FloSports co-founder and CEO Martin Floreani said. “Today’s news gives the leagues, governing bodies and other rights holders we partner with the ability to showcase their events on the world’s most popular OTT platforms. We’re excited to give our subscribers the living room sports viewing experience that they want.”

“FloSports is breaking the barriers of traditional broadcasting and delivering on its mission to serve millions of people with live and on-demand coverage of sports you can’t watch anywhere else,” said Rajeev Raman, Sr. Director, Service Provider Video Software, Cisco. “Using our cloud service, we are helping our customers like FloSports further define where TV is headed for the future — on every device.”

While you may not have heard about FloSports, it provides another alternative for fans who want to watch live sports.

[Advanced Television]

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.