The ESPN 30 for 30 documentary “Believeland” which focused on the championship failures in Cleveland is now out of date. Thanks to the Cavaliers’ NBA Championship this week, the hard-luck city is no longer suffering a trophy drought. So the producers will be updating the documentary to include the Cavs’ championship.
According to a tweet from ESPN Cavs beat reporter Dave McMenamin, the updated doc will air later this month:
ESPN announced it is updating the "Believeland" 30 for 30 with a new ending focusing on the Cavs' championship. It will air June 30th
— Dave McMenamin (@mcten) June 21, 2016
Ran into director Andy Billman at the airport on Saturday. He had cameras in downtown Sunday night in prep for this https://t.co/LrcpcDfyMy
— Brian Windhorst (@WindhorstESPN) June 21, 2016
This is similar to when HBO aired the documentary “The Curse of the Bambino” in 2003 and then produced an update “Reverse of the Curse of the Bambino” in 2005 following the Boston Red Sox breaking an 86-year World Series drought in 2004.
The Believeland update is one case where the Cavs fans are very happy about changing the ending of what was originally a chronicle of Cleveland’s sad 52-year championship drought that has now become a very happy story. One can imagine that online viewings and DVD sales of the update 30 for 30 will be quite high in Northeast Ohio.
If the Indians win the World Series later this year, one wonders if ESPN would have to do yet update the documentary yet again. Cleveland fans can only hope. And if that does happen, perhaps we’ll get a full-scale sequel to “Believeland” called “Believeland 2: Cleveland the City of Champions.”