Bleacher Report has beefed up their NFL coverage further, hiring Doug Farrar from Sports Illustrated. Farrar changed his Twitter account to reflect the move and announced the job change in a series of tweets Monday:

This looks like a nice move for Bleacher Report, as Farrar’s well-known in the football community and has developed a particularly strong audience for his film breakdowns. He’s been writing about football since 2002, wrote for Football Outsiders for six years starting in 2006, edited Yahoo’s Shutdown Corner blog for a while and now has spent the last three years as a big part of SI’s NFL coverage, especially online.

Bringing Farrar on board should give B/R some solid credibility in the Xs and Os, and a “lead scout” role sounds promising. B/R colleague Matt Miller (who’s been doing some of this Xs and Os work for B/R) also noted that this frees him up to focus on the draft year-round:

It’s interesting to see B/R making further moves on the NFL front. Their 2013 hire of newspaper and CBS Sports veteran Mike Freeman was a big move, and they’ve since added other names like newspaper and Yahoo veteran Jason Cole (in July 2014) and SI veteran Lars Anderson (in December 2014; Anderson does a variety of longform across sports, but some of it has touched on the NFL) and come out with ambitious projects such as their recent Michael Vick documentary.

It looks like the NFL might be a new focus for them, which makes sense given the league’s popularity. We’ll see how this move fits into B/R’s long-term plan, but bringing in someone like Farrar certainly seems logical for a company still looking to boost the prestige of their articles. His Xs and Os analysis is some of the best out there, and it may help pull in some readers who might not consider Bleacher Report otherwise.

[@Doug Farrar]

About Andrew Bucholtz

Andrew Bucholtz is a staff writer for Awful Announcing and The Comeback. He previously worked at Yahoo! Sports Canada and Black Press.

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