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According to the Sporting News, Carter will be live streamed on Periscope about an hour and a half before each TNF game, then appear at halftime and then after the game. Twitter will stream 10 Thursday Night Football games, the ones aired on CBS and NBC, but the plans for Carter will be for him to do this for every TNF game, even the ones that won’t be streamed on Twitter and aired exclusively on NFL Network.
Twitter is presenting an all-out front for Thursday Night Football as it will stream games to both users and non-users. It won the contract to stream the games over Facebook and it has been using live sports to potentially attract a new audience as well as become a first screen rather than a second screen compliment.
This isn’t the first time that Twitter is using a live stream to analyze a sporting event. Andy Roddick has been talking about the U.S. Open live on Periscope for Twitter. And if this becomes a popular stream, expect more of this down the line.
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