One of the likely reasons for the NFL’s ratings crisis this year was a lack of dominant storylines. There was no dominant player or historically great player or charismatic breakout star.
21.8 million viewers for #DALvsMIN, most-watched Thursday Night game ever. up 22% from last year's Rodgers to Rodgers game
— Brian McCarthy (@NFLprguy) December 2, 2016
It had seemed like the Cowboys had lost their “America’s Team” luster, but apparently all it took to get it back was two electric rookies and the best record in the NFL. Or maybe there are just a lot of Vikings fans out there.
It’s certainly worth noting that Thursday Night Football has been around only since 2006 and has been on network television only since 2014. And it’s relevant that the NFL does not usually schedule particularly interesting games for Thursday nights. Still, for a league with sharply declining viewership, a number like this is some good news.
Now if the NFL could just get the Cowboys to play every game, maybe this ratings problem would be fixed. Someone get Jerry Jones on the phone.
Dallas is a one-team economic stimulus package for NFL TV rightsholders. https://t.co/6MLHmF6leS
— Richard Deitsch (@richarddeitsch) December 2, 2016