The Chicago Blackhawks have announced their first foray into Spanish-language broadcasting. Their first game in Spanish will be broadcast on Univision America (WRTO-AM). It will take place on March 6 when the Blackhawks host the Detroit Red Wings.
Scheduled to call the game are Hector Lozano and Omar Ramos. They’ll not only do the play-by-play and analysis, but also conduct player interviews as well as providing some background on the team.
Both the Blackhawks and Univision are excited about the partnership:
“Our partnership with Univision is an important, historic step for the Blackhawks organization,” said Executive Vice President Jay Blunk. “As the Blackhawks brand continues to grow, it is of paramount importance to make our franchise as accessible as possible. We are very proud of today’s announcement and thank our partners at Univision for their support and vision.”
“Chicago is the best sports town in America. Univision Chicago is committed to delivering the best local sports content possible. We’re proud to be entering into a new partnership with the Chicago Blackhawks by connecting our audiences to the Blackhawks’ well-established tradition of excellence,” Univision Chicago Vice President/General Manager Doug Levy said. “In addition to our radio, TV and digital platforms, we will showcase the Blackhawks’ commitment to their Hispanic fans by working together on projects that make a difference in people’s lives. It will be exciting to innovate ways to grow our relationship during this current season and for years to come.”
The Florida Panthers have all of their games aired in Spanish after having a handful aired last season.
We’ll see if the Blackhawks will join the Panthers in broadcasting their games in Spanish full-time in the future.