We’ve been chronicling Conference USA’s travails with its new television contract. We first told you about beIN Sports being signed as a partner for football and basketball, but we now have some more details about the network’s participation with C-USA.
According to the Biloxi (MS) Sun-Herald, beIN Sports will carry not just the conference’s basketball and football games, but also venture into other sports:
There will be 10 football games, 10 men’s basketball games and 10 women’s basketball contests aired on beIN during the 2016-17 season.
The beIN C-USA schedule will also include 12 baseball games, 12 softball games, 10 men’s soccer matches, 10 women’s soccer matches and 10 volleyball matches.
So this contract will give C-USA exposure not just in football and basketball, but for baseball, soccer, softball and volleyball. It will mark the first time that beIN Sports will venture into college sports after airing a heavy schedule of soccer games. But beIN is trying to branch out from soccer as it also airs MotoGP races, WTA tennis and cycling.
beIN Sports will join American Sports Network, CBS Sports Network and ESPN in airing C-USA games.
But will this be enough to get more cable providers to pick up the network? It’s currently being carried by AT&T U-Verse, Cablevision, DirecTV, Dish and Verizon FiOS. For fans in the C-USA footprint, more providers will need to carry the network so viewers can watch the games. Will a steady diet of C-USA sports be an incentive for the cable providers? We’ll find out as football season approaches.