The Barstool Sports empire is continuing to grow. Satellite radio is the latest territory to be conquered by the sports and culture brand.
Barstool has reached an agreement with SiriusXM for a national daily program on the network. The two-hour show will air Monday through Friday at 12 p.m. ET on the SiriusXM Rush channel (93 on your dial), which has mostly been dedicated to MMA content, and will debut on Jan. 3.
According to The Hollywood Reporter‘s Natalie Jarvey, the live show hosted by Barstool Sports founder Dave Portnoy will cover current sports and entertainment news with the website’s signature approach toward satire, humor and men’s lifestyle. Portnoy expects the daily radio program, which will also take calls from listeners and sometimes feature guest hosts, to become his top priority.
Here is the official announcement from Portnoy (also known to Barstool fans as “El Presidente”):
“It’ll be a window into the everyday life of working at Barstool,” Portnoy told Jarvey. “We’ll cover everything that’s going on. It’s very similar to the brand of Barstool Sports, all from a satirical lens.”
Barstool Radio on SiriusXM is the latest example of the brand’s growth since Portnoy sold a majority stake of the company to digital media investors The Chernin Group and named former Bkstg and AOL executive Erika Nardini as CEO.
“[SiriusXM] has been a great home for creators,” Nardini told THR. “And it’s been an awesome platform for people who have a lot to say but also who are interesting in their own right. And that’s one of the things that makes Barstool really unique.”