We keep hearing about AT&T’s entry into the streaming ring, DirecTV Now from the original rumblings to an accidental leak of its marketing plans. But now it appears that the service is ready to get off the ground. AT&T has announced that it will hold a launch event in New York on Monday, November 28.
DirecTV Now is different from Dish’s Sling TV in that it is not a skinny bundle. Sling has a base of 30 networks where DirecTV will offer 100 channels at a starting price of $35 a month.
Variety reported that customers who commit to the DirecTV Now internet over the top service for three months will receive a free Apple TV while those who pay for one month will get an Amazon Fire TV stick.
Another feature that DirecTV Now will offer is a 72-hour “catch-up” allowing subscribers to watch shows from the past three days, however, ESPN will ot be part of that feature. But WatchESPN will be available and there will be some past programming which can be accessed.
In addition to Sling and DirecTV, PlayStation Vue is already off the ground with Hulu and YouTube services about to launch, streaming services are en vogue, but how many will survive and be able attract subscribers will be the next question to be answered.