Albert Breer Screen cap of Albert Breer

A few weeks ago, it was unknown whether or not MMQB czar Peter King was even staying with Sports Illustrated and spearheading the professional football vertical.  Now, not only is King staying, but he’s adding to his arsenal at the MMQB.

The vertical has made arguably its biggest outside hire to date, bringing in reporter Albert Breer from NFL Network.  The news was first reported by The Big Lead.

Here’s the announcement from Sports Illustrated:

Time Inc.’s Sports Illustrated Group has announced the hiring of Albert Breer, the veteran Boston-based analyst and TV/digital reporter for the NFL Network, to the acclaimed staff of The MMQB. Breer has been a national reporter for NFL Network since 2010, where he contributed to the network’s on-air programming and regularly wrote for In his new role with The MMQB, Breer will be reporting on pro football across platforms, enhancing the brand’s growing video presence with his considerable on-air experience. 

Peter King, editor of The MMQB says, “We’re happy to have such a good journalist with so much experience covering all 32 NFL teams, join The MMQB. I’ve been drawn to Albert since his consistently strong coverage of the NFL labor dispute in 2011. He’ll help us not only with writing, but also with video since that is going to be a major component of The MMQB this season.”

Before his stint with the NFL Network, Breer served as the national NFL writer for the Boston Globe; an NFL writer for Sporting News; a Dallas Cowboys beat writer for the Dallas Morning News; and the New England Patriots beat writer for the MetroWest Daily News / Boston Herald. Before beginning his professional career, Breer received his undergraduate degree in Journalism from Ohio State University.

Breer brings someone who is well-known across the spectrum of NFL reporting and insiderdom with well over 350,000 Twitter followers.

The most noteworthy part of this move is that it seems to be the reverse of what we so often see, when individuals move from print roles to television.  Now, Breer seems to be going in the opposite direction.  However, in a sign of the future of the business, he’s joining SI/MMQB to be a focus for more video content from the outlet.  That’s a forward-thinking move from King and SI as more and more publications see video as a growing platform.

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