120 Sports continues to add talent to their digital-only lineup, and their newest digital host is from a famous family. Abby Hornacek, daughter of newly-minted Knicks head coach Jeff Hornacek, has been hired by the company to co-host their new Twitter highlights show called The Rally.
The company announced Hornacek’s hiring with this “breaking news” video that ties her arrival to 120 Sports (based in Chicago) with the departure of Derrick Rose to the Knicks.
“I am thrilled by this new opportunity with 120 Sports and excited to move to such a great sports city like Chicago, a place that holds special meaning for both me and my family,” Hornacek said. “I have been in and around sports my entire life and understand the passion and level of interaction fans have. The 120 Sports platform is built for engaging those individuals who play as well as the fans who cheer. I hope to bring both sides together for a great digital experience.”
Before joining 120 sports, Hornacek had worked for Fox Sports Arizona, Fox Sports San Diego, ESPN, and the NBA Summer League, primarily as a reporter and anchor.
Earlier this year, the future looked grim for 120 Sports amid layoffs, but the company ended up going in a new direction, relaxing their “120 second” rule and tightening its focus. Nearly six months after that chaos, it appears the dark clouds are lifting a bit, as bringing on a new evening host isn’t an action generally taken by a company falling apart at the seams.