Digital video has already been a part of the content offered by The Players’ Tribune, Derek Jeter’s media venture devoted to giving athletes a voice in providing their own perspective and telling their own stories. But the site is making a bigger push into that medium with a new series.
Most of TPT’s content has consisted of articles presumably written by athletes themselves (but largely composed by staff producers from interviews) and has provided some intriguing insight, such as Blake Griffin criticizing former L.A. Clippers owner Donald Sterling and Mets pitcher Matt Harvey recapping his recovery from Tommy John surgery. But some stories are better suited to video, which is where the site’s new series comes in.
Titled “From Somewhere,” the series will feature an athlete telling his or her story about their upbringing and how they reached their current success. The first four episodes will feature women’s pro basketball star Diana Taurasi, Red Sox slugger David Ortiz, Seahawks safety Earl Thomas and Spanish soccer player David Villa. Here is a teaser trailer:
“From Somewhere” will debut Sept. 2 with the first episode featuring Taurasi, and new shows following each subsequent Wednesday. Each video will last six to eight minutes, and Ortiz’s episode will be available in both English and Spanish.
As mentioned, The Players Tribune has dipped its toe into digital video during its first year of existence. Previous series include “The Players’ POV,” featuring first-hand accounts from the likes of Russell Wilson, Allen Iverson and Kevin Love among its subjects, and “Singular Focus,”
Previous digital video series available at The Players Tribune include “The Players’ POV,” which has featured the likes of Russell Wilson, Allen Iverson and Kevin Love among its subjects, and “Singular Focus,” told in more of a documentary-style format with multiple episodes devoted to one story, such as Willie Cauley-Stein training for the NBA Draft.
What’s also notable about “From Somewhere” is that it will be TPT’s first branded series, sponsored by Powerade (whose “Just a Kid” ad campaign inspired these new videos). TPT president Jaymee Messler also told Adweek that the site’s previously announced partnership with AOL will yield additional video content soon.
[Adweek]
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About Ian Casselberry
Ian is a writer, editor, and podcaster. You can find his work at Awful Announcing and The Comeback. He's written for Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation.