Here’s something you don’t hear every day. The NFL is shopping around a program to its TV partners. Is it something surrounding the draft? The scouting combine? The upcoming veterans combine? What?
Well, it’s all about the Super Bowl halftime show with Katy Perry. According to Sports Business Journal’s John Ourand, the NFL has footage dating back to October when Perry was first approached by the league to perform at Super Bowl XLIX in Arizona. And it appears there’s enough to fill an 90 minute program.
The NFL hopes to do something similar with Super Bowl 50 next year, but after that, who knows?
Now why is the NFL producing a documentary on the Super Bowl halftime show? It’s about viewership. Katy Perry’s performance drew a bigger audience than the actual game itself (118.5 million to 114.4 million) and last year’s performer, Bruno Mars had an average viewership of 115.3 million as opposed to Super Bowl XLVIII’s 112.2 million.
So knowing this, the NFL wants to extend the life and show what went into Perry’s production of her concert including those lovable sharks. Considering the halftime performance lasts 12½ minutes, this is really going above and beyond to gauge interest.
There’s no word if either CBS, ESPN, Fox or NBC are interesting in airing the documentary, but the NFL Network will show the program once it’s broadcast on one of the partners.
Ourand writes: “Producers started shooting footage for the Perry documentary in October, with the singer’s first creative meeting. The crew used seven cameras and came up with around 100 hours of material that will be edited into 72 minutes.”
With commercials, the actual program would stretch to an hour and a half. So with this idea in hand, we’ll see if the show actually hits the air. The NFL hopes to have this shown in late April.