If you tuned into SportsCenter on Tuesday, you may have seen something that confused the hell out of you – what seemed to be a a weekly WWE recap segment hosted by Jonathan Coachman, and an in-character interview of Seth Rollins by Coachman.
NEXT on @ESPN @SportsCenter: @WWERollins brings you the Top 5 moments in @WWE this week! @TheCoachESPN pic.twitter.com/LD7iWVz4MH
— WWE (@WWE) October 14, 2015
The Rollins interview was even plugged by the SportsCenter Twitter account.
.@WWERollins talks about a championship and other top moments from this week in @WWE NOW! #LIVEonSC
— SportsCenter (@SportsCenter) October 14, 2015
"I run that show, Coach!" @WWERollins joins SC to discuss his title, favorite sports…and Cleveland. http://t.co/P5oUdpFmTO
— SportsCenter (@SportsCenter) October 14, 2015
So…this is a thing now, huh?
It’s a bit strange that ESPN is jumping on the WWE train now – Raw’s ratings are cratering in the face of Monday Night Football and the MLB Playoffs, hitting a new 17-year non-holiday low this Monday two weeks after previously setting that low mark.
Predictably, there’s been negative feedback towards ESPN for promoting WWE – just check out the responses to the two tweets sent out on Tuesday night.
This year, ESPN has been testing the waters in covering WWE – they went all-in with their coverage during the leadup to WrestleMania, a tactic which actually earned them criticism by people who thought viewers could be confused by the coverage.
But what could be a weekly segment on their flagship show? That’s a whole new ballgame, and isn’t just the usual token coverage leading up to a large event.
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About Joe Lucia
I hate your favorite team. I also sort of hate most of my favorite teams.