Traditionally the Daytona 500 has stood for the number of miles run in the Great American Race.  This year, it seemed like that number stood for the amount of commercials Fox aired during the race.  NASCAR, more than any other sport, is dominated by sponsorships and advertising but it this year’s edition took it to obscene levels.

If it wasn’t commercial breaks constantly interrupting the action, it was weird native advertising awkwardly dumped into the broadcast.  That included confusing Aflac spots where the announcers said the truck was ordering a commercial break, but they in fact stayed at the track.  What followed was taking time away from the race to show the backs of the announcers with a whiteboard in the booth.  At least that was a little more sly than the empty buckets of KFC next to Chris Myers in the studio.  I actually thought a narwhal won the race given I saw more of them than the actual drivers.

NASCAR fans made their displeasure known.  As always, these are Real Tweets from Real People…

https://twitter.com/supert0nes/status/569600753620267008

But at least there was one bright spot in all of the ads, and that came from Dale Earnhardt Jr.’s new sponsor…

https://twitter.com/DoctorGooFee/status/569608569026293760

About Matt Yoder

Award winning sportswriter at The Comeback and Awful Announcing. The biggest cat in the whole wide world.