Traditionally the Daytona 500 has stood for the number of miles run in the Great American Race. This year, it seemed like that number stood for the amount of commercials Fox aired during the race. NASCAR, more than any other sport, is dominated by sponsorships and advertising but it this year’s edition took it to obscene levels.
If it wasn’t commercial breaks constantly interrupting the action, it was weird native advertising awkwardly dumped into the broadcast. That included confusing Aflac spots where the announcers said the truck was ordering a commercial break, but they in fact stayed at the track. What followed was taking time away from the race to show the backs of the announcers with a whiteboard in the booth. At least that was a little more sly than the empty buckets of KFC next to Chris Myers in the studio. I actually thought a narwhal won the race given I saw more of them than the actual drivers.
NASCAR fans made their displeasure known. As always, these are Real Tweets from Real People…
Less than 15 laps at Daytona. Then commercials sheesh #reallynascar
— Ben Lynch (@dbl621) February 22, 2015
is @fox trying to break record for number commercials for daytona?
— Pookha (@pookhahare) February 22, 2015
— Rick Decker (@1750agreed) February 22, 2015
It's great that FOX interjects occasional Daytona 500 coverage in between all of the commercials. I mean, GEEEEZZZ.
— Tim May (@TIM_MAYsports) February 22, 2015
Commercials with 15 laps to go?! Damn, you greedy, Fox… #Daytona500
— Kevin Gehl (@KevinGehlTV) February 22, 2015
Hey Fox! Unlike the super bowl, we don't watch the #Daytona500 for the commercials! So many commercials! Wait, no its another commercial
— bentoboxx (@bentoboxx) February 22, 2015
Hey! Why is Fox interrupting the commercials with this race stuff? #NASCAR
— Doug Demmons (@dougdemmons) February 22, 2015
This year’s Daytona 500 Recap:
Disguised Aflac ad
Chris Myers spot with an empty KFC bucket.
— Awful Announcing (@awfulannouncing) February 22, 2015
@awfulannouncing "The Great American Race" celebrating the "Great American Tradition." Capitalism
— Phillip Bupp (@phillipbupp) February 22, 2015
@awfulannouncing Seriously, I'm not going to complain about the number of commercial breaks in the NFL ever again.
— chrisberez (@chrisberez) February 22, 2015
@awfulannouncing have they even shown any live racing ? This is as bad as remember any race coverage
— Nathan Z (@taterz1021) February 22, 2015
A little disappointed FOX. I've seen more commercials than actual racing.
— Jenelle Beaver (@Jenelle_Beaver) February 22, 2015
But at least there was one bright spot in all of the ads, and that came from Dale Earnhardt Jr.’s new sponsor…