The NFL’s trying to expand its reach to yet another frontier. The league’s signed a deal with live radio and podcast-streaming network TuneIn to broadcast live play-by-play coverage of all games to TuneIn premium subscribers, including a RedZone-style drop-in feed, and offer other NFL content to all TuneIn subscribers. Here are more details, from Sarah Perez of TechCrunch:

According to the NFL’s announcement about the new TuneIn partnership, premium subscribers worldwide will be able to access the feeds for all 32 NFL teams, including home and away feeds, national radio broadcasts, and Spanish-language broadcasters, where available.

In addition, all TuneIn users will be able to access an NFL channel featuring select NFL Media programming, including NFL Network shows like NFL Total Access, Around the NFL, and NFL HQ, plus NFL Media podcasts including Move the Sticks and the Dave Dameshek Football Program. The channel, NFL on TuneIn, will also include some original NFL programming produced by TuneIn.

As another bonus, paying subscribers will have access to a seven-hour-long Sunday broadcast starting later this month, which includes live analysis, stats and drop-ins of local radio coverage for all Sunday games airing in-progress. The show, yet to be named, will run Sundays from 1 pm ET to 8 pm ET.
TuneIn claims to have 60 million worldwide users, so if the NFL’s able to attract some of them (who weren’t already consuming the league through other channels), this could have some upside for the league. It also may add value for TuneIn, providing a way for them to stand out from other radio/streaming services. Sports is an area they’re clearly targeting, as they previously announced in August that they’d reached deals to stream MLB and English Premier League games and already had content from the NCAA basketball tournament, college football and the NHL.  At the moment, the premium tier is only accessible in the U.S. ($7.99 USD a month), Canada ($8.99 CAD a month) and the U.K. (£5.99/month), but Perez notes that the company’s planning to expand it to other markets. If they do so, this could be another way for the NFL to try and gain further worldwide traction.

About Andrew Bucholtz

Andrew Bucholtz has been covering sports media for Awful Announcing since 2012. He is also a staff writer for The Comeback. His previous work includes time at Yahoo! Sports Canada and Black Press.

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