NBC’s Sunday Night Football is off to its best start in 19 years, posting massive audiences which are growing with each passing week of the NFL season. Sunday Night Football has posted viewership increases for seven consecutive games to open the season.
Through the first six weeks of the NFL season (which has featured seven broadcasts), the program is averaging 24.1 million viewers. This represents the best viewership for the NFL’s primetime package in 19 years, falling just short of the 24.5 million averaged back in 1996.
As you might imagine, these big numbers mean some big figures in some key demographics. The coveted 18-49 demographic is up 6% when compared to this point last season.
Football Night in America has a lot to be happy about as well as it’s the most-watch weekly studio show in all of sports and is averaging 9.8 million viewers.
Barring some sort of major surprise, the big numbers should keep on rolling in for the foreseeable future. It’s possible there might be some form of mid to late-season fatigue should an uninteresting matchup make the lineup, but NBC should be betting on some big ratings to round out the season.