Super Bowl 2015 on NBC

If you’re a regular viewer of NBC, NBCSN, Golf Channel, E!, Bravo, USA, MSNBC, Weather Channel, CNBC or other networks under the NBCUniversal umbrella, then you might have seen the following spot promoting Super Bowl XLIX on NBC.

Airing the promo on multiple networks is part of a promotional effort that is called “Big Event Strategy” by NBCUniversal. It’s a way to use its corporate synergy to promote the Super Bowl across its multiple platforms not just on broadcast and cable television, but on its websites, its sports radio network, social media and theme parks.

It’s not just broadcasting live from Phoenix and Glendale, AZ, where the NFL is basing its headquarters for Super Bowl Week, but it’s also to feature Super Bowl content on its many programs in order to increase awareness (as if you need your awareness increased about the year’s biggest sporting event).

But it’s not just reaching sports fans as the Super Bowl transcends across all lines reaching non-sports fans. We know people watch not just for the game, but for the ads as well.

So the above spot has been shown or will be shown on the following NBCU networks: NBC, NBCSN, CNBC, MSNBC, USA, E!, Bravo, Golf Channel, Telemundo, Mun2, Oxygen, The Weather Channel, Esquire, Chiller, SyFy and Universal HD.

Shows that will air live or originate from Phoenix or Glendale include NBC Sports programs such as the NBCSN’s Dan Patrick Show and Pro Football Talk (natural fits), NHL Live and Premier League Live (just to have a presence for both programs), Golf Channel will also be live as the Phoenix Open is also taking place at the same time.

But it’s not just sports programs that will be live, but NBC News shows like Today, Meet the Press and NBC Nightly News. MSNBC’s Morning Joe will air live on the Friday before the Super Bowl and CNBC will also have a presence throughout the week.

Entertainment will be represented with The Tonight Show which will have a special live program after the Super Bowl. Access Hollywood’s Billy Bush and Kit Hoover will look for celebrities in town and report on the Super Bowl parties. E!’s programs like The Soup and E! News will also originate from Arizona. There’s no word on whether the Kardashians will pop up somewhere in Phoenix, but you never know.

So NBCUniversal is going all out to promote the Super Bowl. If you think this is unique, think again. CBS will be doing something similar on its networks when Super Bowl 50 rolls around at this same time next year.


About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.