NBA League Pass, the Association’s out-of-market subscription package, is off to its best start ever. Thanks to its single-game and single team packages, the NBA has seen its number of purchases increase to its highest level.
And due to the popularity of the Golden State Warriors, the team has become most purchased for single games and seven of the top ten most-viewed on NBA League Pass. The Los Angeles Lakers, New York Knicks, Cleveland Cavaliers and Toronto Raptors round out the top five.
For the team option, the Warriors are also on top followed by Cleveland, the Lakers, Chicago Bulls and San Antonio Spurs.
NBA and its partner in League Pass, Turner Sports, have provided this chart which shows the most purchased teams for its single-game and single-team packages plus its most-viewed games-to-date:
|RANK||NBA SINGLE GAME||NBA TEAM PASS||MOST-VIEWED GAMES*|
|1||Golden State||Golden State||Golden State at Toronto (12/5)|
|2||L.A. Lakers||Cleveland||Golden State at Utah (11/30)|
|3||New York||L.A. Lakers||Golden State at L.A. Clippers (11/19)|
|4||Cleveland||Chicago||Golden State at Brooklyn (12/6)|
|5||Toronto||San Antonio||Golden State at Charlotte (12/2)|
|6||Sacramento||New York||Golden State at Denver (11/22)|
|7||Detroit||Boston||Utah at Cleveland (11/10)|
|8||Charlotte||Miami||Cleveland at Charlotte (11/27)|
|9||Brooklyn||Oklahoma City||Sacramento at Golden State (11/28)|
|10||Miami||Charlotte||Minnesota at Chicago (11/7)|
* Viewership numbers registered from Nov. 4 (end of NBA LEAGUE PASS Free Trial) through Dec. 10.
NBA League Pass is available on a multitude of platforms including through cable, satellite, various set top devices (including Amazon Fire, Apple TV, Roku, Sony Playstation, Xbox), mobiles, tablets and the internet.
For League Pass to do so well in its first year offering single-game and single-team packages, it has to make MLB and NFL look at the potential for new revenue streams for their out-of-market packages. It just makes sense.