The 2015 MLB season is approaching the halfway point, and MLB Network has to be thrilled about the events of the season’s first half. The tightly contested half of 2015 has resulted in MLB Network posting their most-watched ever quarter ever.
Via Nielsen, the second quarter of 2015 saw MLB Network average 213,000 viewers in primetime and 117,000 viewers over the full day. Those primetime numbers are up 3% and 11% from the second quarter of 2014, MLB Network’s previous most-watched quarter ever. May and June of 2015 were also the most-watched May and June on record for MLB Network, jumping 16% and 21% from 2014.
There’s no sole factor for the gains – nearly every type of programming on MLB Network is up compared to last year. The MLB Draft in June was up 32% from 2014, per our Douglas Pucci. MLB Network’s vast stable of live game telecasts are up 15% over last year’s second quarter. The new morning show, MLB Central, is up 41% from the same timeslot last year, which was mainly occupied by reruns of Quick Pitch.
Three of MLB Network’s core studio shows are also up double digits over last year – High Heat with Christopher Russo (16%), MLB Now (12%), and Intentional Talk (16%).
What’s interesting is that MLB Network is continuing to evolve their programming as the network grows and thrives. During the season, they’re not airing reruns of MLB Tonight or Quick Pitch for hours upon hours of the day. You can keep the network on all day and watch several different types of baseball shows – from recaps, to previews, to radio simulcasts, to roundtable shows, to irreverent discussion, to live game coverage. There’s something for everyone, and I’d expect the network to continue adapting and evolving once the 2015 season wraps up and we move into the offseason.