Amidst various investigations into the data leak and “insider trading” controversy surrounding DraftKings and FanDuel, and the entire daily fantasy industry facing significant questions and the prospect of regulation, someone at ESPN chose quite the headline and ad placement combination on the espn.com fantasy front page Friday morning. From Dustin Gouker of Legal Sports Report:

In ESPN’s defense, “Insider Trading” is apparently a segment they’ve been running for some time this year. The full articles are exclusive to ESPN Insider and feature the embedded NFL Nation reporters from all 32 teams talking about stories with fantasy implications. There’s nothing inherently wrong with that as a segment title, but it does seem odd when placed next to a whole bunch of daily fantasy ads.

Speaking of daily fantasy ads, though? Remember earlier this week when ESPN was removing all daily fantasy-sponsored segments from their programming, and when DraftKings said they were suspending their advertising on ESPN? Well, the latter never really seemed to happen, according to Anthony Crupi of Advertising Age:

And now it seems the sponsored segments are back too. Or, at the very least, banner advertising during ESPN programming:

ESPN’s far from the only network still showing daily fantasy ads, as the MLB playoffs on TBS, FS1 and MLB Network have been overrun with a constant stream of FanDuel ads. (It’s almost like Turner and Fox have equity in these companies!) So, despite all the investigations and controversies, the waves of ads and sponsorships seem likely to continue. FanDuel and DraftKings are probably hoping their ads aren’t placed next to “Insider Trading” segments in the future, though…

About Andrew Bucholtz

Andrew Bucholtz is a staff writer for Awful Announcing and The Comeback. He previously worked at Yahoo! Sports Canada and Black Press.

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