Super Bowl 50 will be televised in Spanish. CBS and the NFL have reached an agreement with ESPN Deportes to produce a Spanish-language broadcast for U.S. viewers. This will be the first time ESPN Deportes has broadcast the Super Bowl on its network.
“As the broadcaster of Super Bowl 50, it was a priority for us to find a Spanish-language partner to televise this historic broadcast and reach the NFL’s Hispanic fan base,” said CBS Sports chairman Sean McManus said in an official press release. “The ESPN Deportes presentation of Super Bowl 50 will be a great complement to our broadcast on CBS.”
ESPN Deportes already does a significant amount of NFL programming, though a Super Bowl telecast is obviously an entirely different beast aimed at a wider audience. The network broadcasts Monday Night Football games in Spanish during the regular season, in addition to studio shows NFL Live and NFL Esta Noche. Coverage also includes a Wild Card playoff game and the Pro Bowl.
The Super Bowl 50 telecast from Levi’s Stadium in Santa Clara, Calif. will be called by ESPN Deportes’ regular Monday Night Football team of play-by-play man Alvaro Martin, analyst Raul Allegre and sideline reporter John Sutcliffe. Coverage on Feb. 7 will begin with a 90-minute pregame show live from San Francisco at 4:30 p.m. ET with the game broadcast set for 6 p.m. ET and a postgame show to follow.
“We are excited to partner with CBS and ESPN Deportes to broadcast Super Bowl 50 domestically in English and Spanish,” NFL executive vice president of media Brian Rolapp added in the release. “We are committed to delivering our games in customized ways to serve our growing Hispanic fan base and look forward to connecting with our fans on Super Bowl Sunday on CBS and ESPN Deportes.”
ESPN Deportes Radio will also have a Super Bowl broadcast for the third consecutive year, under a separate agreement with the NFL.