Whenever a network televises the Super Bowl it’s a great opportunity for new innovations and new beginnings.  With the broadcast of Super Bowl 50 coming this February to CBS, the network is doing something they haven’t done since the time when a Cleveland Browns quarterback (Brian Sipe) was named the NFL MVP.  Now that’s a long time…

For the first time since 1981, CBS Sports is getting a makeover with a new logo.  In all honesty, it’s not a major shift as the trademark “eye” logo is still there, it’s just getting an update.

You can see the new photo above, but here’s the official passing of the torch from CBS:

Screen Shot 2015-11-30 at 10.08.58 AM

And more in the network’s release:

CBS Sports announced today its new look as the Network is changing its iconic CBS Sports logo for the first time in 35 years. The new CBS logo holds true to the Network’s tradition while giving it an updated sleeker, more modern design.

In addition to the logo change, CBS Sports is creating a new on-air graphics package. The new logo and graphics will debut as part of the Network’s Super Bowl Week programming and its exclusive broadcast of Super Bowl 50 on February 7, 2016.            Following the Super Bowl broadcast, the new look will be implemented across all CBS Sports and CBS Sports Network’s telecasts.

CBS Sports also will create a uniform look across all CBS Sports platforms with new logos for CBS Sports Network, CBS Sports.com and CBS Sports Radio.

The current CBS Sports logo made its debut in 1981.

The new logo definitely looks more clean and modernized.  It also makes a lot of sense to streamline the look and feel across the many platforms of CBS Sports and begin to unify the broadcast network with the cable channel and website.  I’m just disappointed CBS Sports didn’t go with their second choice, a silhouette of Phil Simms being flummoxed by a cup of tea.

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