We’re settling in from Super Bowl XLIX and already CBS is thinking about Super Bowl 50 next year in Santa Clara, CA. With the game being played in Levi’s Stadium in 2016, CBS is doing some advanced planning.
According to Sports Business Journal, CBS is looking to charge $5 million per 30 second ad which would be about 10% higher than this year’s $4.5 million pricetag for Super Bowl XLIX on NBC.
SBJ reports that CBS has already sold some units for Super Bowl 50 with Anheueser-Busch committing due to its contract with the NFL. In addition, CBS plans to package the Super Bowl with Sunday afternoon AFC package and Thursday Night Football as a way to attract advertisers.
CBS also plans to bundle Super Bowl spots with its college sports packages plus package them around CBS Sports Network. So CBS is hoping to spread Super Bowl advertisers across its sports properties.
With Super Bowl XLIX attracting a record audience of 114.4 million viewers, CBS certainly has reason to believe that the milestone 50th Super Bowl could break that mark.
While NBC had some difficulty selling ads for Super Bowl XLIX, only selling out until just a few days before kickoff, CBS hopes that getting a head start on 50, more than a year ahead of the game will allow advertisers to line up and get on board now rather than wait until the last minute.
Advertisers can expect a big push from CBS for Super Bowl 50.
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