Multiple sources tell Awful Announcing that Sirius will be launching a Bleacher Report radio channel in the near future, possibly as soon as the beginning of September.
Currently, Bleacher Report Radio exists as a daily show on Sirius Channel 92 that runs from 11-2 ET and is hosted by Jeff Rickard, featuring contributions from various B/R writers. That show will expand into a new full-time channel in the vein of Mad Dog Radio and Sirius’ other offerings.
One source close to the situation indicated that talks had been ongoing between Sirius and Bleacher Report for the better part of a year regarding the launch of a B/R channel.
Just who will be a part of Bleacher Report Radio? Sources indicate that names like Will Carroll, Ric Bucher, Josh Zerkle, and Dan Levy are in the mix to be regular hosts on the station. However, even though the launch of the channel is imminent, the official lineup is yet to be set and last minute changes may still be made.
This opportunity to continue the expansion of the Bleacher Report brand, and the opportunity for the company’s top writers, is certainly an enticing, yet challenging one. Launching an entire radio station from scratch isn’t easy, but it’s another step forward for the Turner-backed website.