MLB Network Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 PRIME BASEBALL GAME: L.A. Angels/Baltimore or Cincinnati/Miami Thu 7:00PM-11:42PM 282 0.3 342
2 SHOWCASE GAME: N.Y. Yankees/Boston or Seattle/Baltimore Fri 7:00PM-10:17PM 197 0.2 340
3 MLB TONIGHT PRIME Sat 10:14PM-11:16PM 62 0.2 272
4 MLB NOW Thu 4:30PM- 5:00PM 30 0.2 259
5 PRIME BASEBALL GAME: Pittsburgh/San Francisco or Atlanta/L.A. Dodgers Tue 10:00PM- 1:58AM 238 0.2 252
6 MLB TONIGHT PRIME Thu 11:42PM- 1:05AM 83 0.2 249
7 AFTERNOON BASEBALL GAME: Pittsburgh/San Francisco Wed 4:02PM- 7:10PM 188 0.2 236
8 BONUS COVERAGE: Chicago Cubs/L.A. Dodgers Sat 11:16PM- 1:51AM 155 0.2 228
9 MLB TONIGHT Thu 9:49AM- 4:30PM 401 0.2 217
10 SATURDAY NIGHT BASEBALL: Milwaukee/St. Louis or Seattle/Baltimore Sat 7:00PM-10:14PM 194 0.1 201

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), MLBN is up 16 percent (211,000 vs. 182,000) from one week earlier and down 12 percent (211,000 vs. 239,000) from the same week one year ago (July 29-August 4, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), MLBN is up 11 percent (117,000 vs. 105,000) from one week earlier and up 2 percent (117,000 vs. 115,000) from the same week one year ago (July 29-August 4, 2013).

For the week, “High Heat” averaged 80,000 viewers, “MLB Now” averaged 112,000 viewers, and “Intentional Talk” averaged 117,000 viewers.

Golf Channel Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 PGA TOUR: 2014 WGC-Bridgestone Invitational – Final Round Sun 12:00PM- 1:30PM 90 0.6 848
2 PGA TOUR: 2014 WGC-Bridgestone Invitational – 3rd Round Sat 12:00PM- 1:30PM 90 0.6 807
3 GC PREGAME LI Sun 1:30PM- 1:58PM 28 0.5 753
4 PGA TOUR: 2014 WGC-Bridgestone Invitational – 1st Round Thu 1:28PM- 6:18PM 290 0.5 700
5 PGA TOUR: 2014 WGC-Bridgestone Invitational – 2nd Round Fri 1:30PM- 6:24PM 294 0.5 683
6 FEHERTY Sat 1:30PM- 2:30PM 60 0.3 396
7 GOLF CENTRAL PREGAME Sat 11:30AM-12:00PM 30 0.2 354
8 MORNING DRIVE Sat 9:30AM-10:30AM 60 0.2 288
9 GOLF CENTRAL PREGAME Sun 11:30AM-12:00PM 30 0.2 262
9 PGA TOUR: BONUS Sat 8:00AM- 9:30AM 90 0.2 262

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Golf Channel is up 17 percent (121,000 vs. 103,000) from one week earlier and down 38 percent (121,000 vs. 196,000) from the same week one year ago (July 29-August 4, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Golf Channel is up 43 percent (142,000 vs. 99,000) from one week earlier and down 5 percent (142,000 vs. 150,000) from the same week one year ago (July 29-August 4, 2013).

Golf Channel’s afternoon coverage of the PGA’s “2014 WGC-Bridgestone Invitational” tournament (won by Rory McIlroy) drew an average of 724,000 viewers through its four rounds of play — down 3 percent from last year (746,000 viewer four-round average).

NFL Network Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 HALL OF FAME ENSHRINEMENT Sat 7:00PM-11:41PM 281 0.3 383
2 NFL TOTAL ACCESS Sun 6:00PM- 8:00PM 120 0.2 320
3 HALL OF FAME SATURDAY Sat 4:00PM- 7:00PM 180 0.2 245
4 PRO FOOTBALL HALL OF FAME Sat 3:00PM- 4:00PM 60 0.2 236
5 NFL TOTAL ACCESS Sat 11:41PM-12:41AM 60 0.1 225
6 TOP 100 PLAYERS OF 2014 Sun 5:00PM- 6:00PM 60 0.1 212
7 TOP 100 PLAYERS OF 2014 Sun 3:00PM- 4:00PM 60 0.1 208
8 PRO FOOTBALL HALL OF FAME Sat 2:00PM- 3:00PM 60 0.1 202
9 TOP 100 PLAYERS OF 2014 Sun 4:00PM- 5:00PM 60 0.1 197
10 FOOTBALL LIFE Fri 10:07PM-11:00PM 53 0.1 192

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NFL Network is up 55 percent (163,000 vs. 105,000) from one week earlier and down 18 percent (163,000 vs. 198,000) from the same week one year ago (July 29-August 4, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NFL Network is up 35 percent (120,000 vs. 89,000) from one week earlier and down 5 percent (120,000 vs. 126,000) from the same week one year ago (July 29-August 4, 2013).

NFL Network’s telecast of the “2014 Pro Football Hall of Fame Enshrinement Ceremony” which featured the inductions of Michael Strahan, Andre Reed, Ray Guy, Aeneas Williams and Derrick Brooks on Aug. 2 (383,000 viewers) fell 20 percent from the year-ago event (477,000 on Aug. 3, 2013), also from Canton, Ohio. The ceremony was also simulcast on ESPN2.

NBATV Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 WNBA REGULAR SEASON: Phoenix/Minnesota Thu 8:00PM-10:07PM 127 0.1 85
2 WNBA REGULAR SEASON: Connecticut/Los Angeles Sun 3:30PM- 5:36PM 126 0.1 81
3 REAL TRAINING CAMP (live) Tue 3:00PM- 5:30PM 150 0.1 80
4 REAL TRAINING CAMP Tue 9:00PM-11:30PM 150 0.0 78
5 NBA GAMETIME Tue 11:30PM-12:00AM 30 0.0 70
5 USA BASKETBALL SHOWCASE Fri 12:00AM- 1:22AM 82 0.1 70
7 NBA INSIDE STUFF REPEAT Sat 12:00PM-12:30PM 30 0.0 67
8 NBA PLAYOFFS PLAYBACK Mon 9:00PM-10:00PM 60 0.0 64
9 REAL TRAINING CAMP Sun 11:08PM- 1:30AM 142 0.0 62
10 WNBA REGULAR SEASON: Indiana/Los Angeles Mon 10:30PM-12:33AM 123 0.0 57

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBA TV is down 42 percent (46,000 vs. 79,000) from one week earlier and up 2 percent (46,000 vs. 45,000) from the same week one year ago (July 29-August 4, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBA TV is down 28 percent (29,000 vs. 40,000) from one week earlier and up 32 percent (29,000 vs. 22,000) from the same week one year ago (July 29-August 4, 2013).

NBA TV’s viewership for the remaining WNBA games for the week included:

  • “Connecticut/Atlanta” (NBA TV, July 29 noon-2:18 p.m.): 19,000 viewers
  • “Phoenix/Minnesota” (NBA TV, July 31 10:07 p.m.-12:15 a.m.): 36,000 viewers
  • “Connecticut/San Antonio” (NBA TV, Aug. 1 8-10 p.m.): 19,000 viewers
  • “Washington/Chicago” (NBA TV, Aug. 3 6-8 p.m.): 51,000 viewers
  • “San Antonio/Seattle” (NBA TV, Aug. 3 9-11:08 p.m.): 44,000 viewers

Source: Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.