MLB Network Top 10 Programs
| RANK | PROGRAM | DAY | TIME | DUR | HH | VWRS (000) |
|---|---|---|---|---|---|---|
| 1 | PRIME BASEBALL GAME: Detroit/N.Y. Yankees (David Price’s Tiger debut) | Tue | 7:00PM-11:21PM | 261 | 0.4 | 575 |
| 2 | PRIME BASEBALL GAME: L.A. Angels/L.A. Dodgers or Atlanta/Seattle | Tue | 11:21PM- 1:12AM | 111 | 0.3 | 370 |
| 3 | PRIME BASEBALL GAME: Boston/St. Louis or Baltimore/Toronto | Thu | 8:15PM-11:28PM | 193 | 0.2 | 287 |
| 4 | MLB TONIGHT POSTGAME | Fri | 10:06PM-11:13PM | 67 | 0.1 | 205 |
| 5 | MLBT RAIN DELAY | Thu | 7:00PM- 8:15PM | 75 | 0.1 | 184 |
| 6 | MLB TONIGHT PRIME | Fri | 11:13PM- 1:06AM | 113 | 0.1 | 177 |
| 6 | MLBT RAIN DELAY | Sat | 7:00PM-10:50PM | 230 | 0.1 | 177 |
| 8 | AFTERNOON BASEBALL GAME: Detroit/N.Y. Yankees or San Francisco/Milwaukee | Thu | 1:00PM- 4:00PM | 180 | 0.1 | 171 |
| 9 | SHOWCASE GAME | Fri | 7:00PM-10:06PM | 186 | 0.1 | 163 |
| 10 | QUICK PITCH | Wed | 1:16AM- 2:16AM | 60 | 0.1 | 148 |
In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), MLB Network is up 6 percent (224,000 vs. 211,000) from one week earlier and down 3 percent (224,000 vs. 231,000) from the same week one year ago (August 5-11, 2013).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), MLB Network is down 18 percent (96,000 vs. 117,000) from one week earlier and down 8 percent (96,000 vs. 104,000) from the same week one year ago (August 5-11, 2013).
For the week, “High Heat” averaged 52,000 viewers, “MLB Now” averaged 71,000 viewers, and “Intentional Talk” averaged 78,000 viewers.
Golf Channel Top 10 Programs
| RANK | PROGRAM | DAY | TIME | DUR | HH | VWRS (000) |
|---|---|---|---|---|---|---|
| 1 | LIVE FROM | Thu | 8:00AM- 1:00PM | 300 | 0.2 | 305 |
| 2 | LIVE FROM | Fri | 8:00AM- 1:00PM | 300 | 0.2 | 246 |
| 3 | LIVE FROM | Sat | 8:00AM-11:00AM | 180 | 0.2 | 229 |
| 4 | GOLF CHANNEL CINEMA: Greatest Game Ever Played | Sun | 11:00AM- 1:30PM | 150 | 0.2 | 225 |
| 5 | LIVE FROM | Sun | 8:45PM-11:00PM | 135 | 0.2 | 217 |
| 6 | LIVE FROM | Thu | 7:40PM- 9:45PM | 125 | 0.2 | 214 |
| 7 | GOLF CHANNEL CINEMA: Seven Days in Utopia | Sat | 11:00AM- 1:00PM | 120 | 0.2 | 192 |
| 8 | LIVE FROM | Thu | 9:45PM-11:50PM | 125 | 0.1 | 180 |
| 9 | LIVE FROM | Sun | 8:00AM-11:00AM | 180 | 0.1 | 179 |
| 10 | USGA | Wed | 3:00PM- 5:00PM | 120 | 0.1 | 152 |
In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Golf Channel is up 13 percent (137,000 vs. 121,000) from one week earlier and down 4 percent (137,000 vs. 143,000) from the same week one year ago (August 5-11, 2013).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Golf Channel is down 28 percent (102,000 vs. 142,000) from one week earlier and down 1 percent (102,000 vs. 103,000) from the same week one year ago (August 5-11, 2013).
TNT’s daytime coverage of “The PGA Championship” tournament (won by Rory McIlroy) drew an average of 1.284 million viewers through its four rounds of play (Aug. 7-10) — down 19 percent from last year (average of 1.576 million viewers for the four rounds).
NFL Network Top 10 Programs
| RANK | PROGRAM | DAY | TIME | DUR | HH | VWRS (000) |
|---|---|---|---|---|---|---|
| 1 | NFL PRESEASON: Cleveland/Detroit | Sat | 7:30PM-10:37PM | 187 | 1.8 | 2823 |
| 2 | NFL PRESEASON: San Francisco/Baltimore | Thu | 7:30PM-10:22PM | 172 | 1.2 | 1808 |
| 3 | NFL PRESEASON: Dallas/San Diego | Thu | 10:22PM- 1:02AM | 160 | 1.0 | 1448 |
| 4 | NFL PRESEASON: New Orleans/St. Louis | Fri | 8:00PM-11:22PM | 202 | 0.9 | 1416 |
| 5 | NFL TOTAL ACCESS | Sat | 7:00PM- 7:30PM | 30 | 0.7 | 1114 |
| 6 | NFL PRESEASON: Seattle/Denver | Sat | 4:00PM- 7:00PM | 180 | 0.7 | 978 |
| 7 | NFL TOTAL ACCESS | Sat | 10:37PM-12:00AM | 83 | 0.6 | 920 |
| 8 | NFL TOTAL ACCESS | Fri | 11:22PM-12:00AM | 38 | 0.6 | 857 |
| 9 | NFL PRESEASON: Seattle/Denver | Sun | 9:00PM-12:00AM | 180 | 0.6 | 805 |
| 10 | NFL PRESEASON: Philadelphia/Chicago | Sat | 1:00PM- 4:00PM | 180 | 0.5 | 767 |
In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NFL Network is up 549 percent (1.058 million vs. 163,000) from one week earlier and up 24 percent (1.058 million vs. 855,000) from the same week one year ago (August 5-11, 2013).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NFL Network is up 238 percent (405,000 vs. 120,000) from one week earlier and up 14 percent (405,000 vs. 354,000) from the same week one year ago (August 5-11, 2013).
NFL Network’s telecast of the pre-season matchup between the Cleveland Browns and the Detroit Lions which featured the NFL debut of popular Heisman Award winner Johnny Manziel (2.823 million viewers, 1.8 household rating on Aug. 9) was the top-rated, most-watched pre-season game telecast ever on the network, far surpassing the 7-year record set by the 2007 Hall of Fame Game: New Orleans/Pittsburgh (2.1 million viewers).
NBATV Top 10 Programs
| RANK | PROGRAM | DAY | TIME | DUR | HH | VWRS (000) |
|---|---|---|---|---|---|---|
| 1 | WNBA REGULAR SEASON: Minnesota/Phoenix | Sat | 10:00PM-12:03AM | 123 | 0.1 | 94 |
| 2 | WNBA ACTION | Sun | 5:30PM- 6:00PM | 30 | 0.1 | 78 |
| 3 | COURTSIDE CINEMA ON NBATV: Bad Boys | Thu | 12:00AM- 2:00AM | 120 | 0.1 | 74 |
| 4 | HARDWOOD CLASSICS | Wed | 9:00PM-11:00PM | 120 | 0.0 | 73 |
| 5 | BASKETBALL HALL OF FAME (live) | Fri | 7:30PM-11:18PM | 228 | 0.0 | 72 |
| 5 | WNBA ACTION | Sun | 5:05PM- 5:30PM | 25 | 0.0 | 72 |
| 7 | WNBA REGULAR SEASON: Tulsa/Seattle | Sun | 9:00PM-11:05PM | 125 | 0.1 | 71 |
| 8 | ALONZO MOURNING | Mon | 7:00PM- 7:30PM | 30 | 0.1 | 68 |
| 9 | DAVID STERN | Wed | 8:00PM- 9:00PM | 60 | 0.0 | 58 |
| 9 | HARDWOOD CLASSICS | Mon | 4:00PM- 6:00PM | 120 | 0.0 | 58 |
In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBA TV is up 4 percent (48,000 vs. 46,000) from one week earlier and even (48,000 vs. 48,000) from the same week one year ago (August 5-11, 2013).
In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBA TV is up 3 percent (30,000 vs. 29,000) from one week earlier and up 11 percent (30,000 vs. 27,000) from the same week one year ago (August 5-11, 2013).
The 2014 induction ceremony at the Naismith Memorial Basketball Hall of Fame on Aug. 8 in Springfield, Mass. (72,000 viewers) drew 140 percent more viewers than the 2013 ceremony (30,000 viewers on Sep. 8, 2013). Among the inductees were Alonzo Mourning, Mitch Richmond, Guy Rodgers, Šarunas Marciulionis, former NBA commissioner David Stern, and former Harlem Globetrotter Nathaniel “Sweetwater” Clifton.
NBA TV’s viewership for the remaining WNBA games for the week included:
- “New York/Washington” (NBA TV, Aug. 5 7:00-9:00 p.m.): 28,000 viewers
- “Tulsa/Los Angeles” (NBA TV, Aug. 5 10:30 p.m.-12:52 a.m.): 50,000 viewers
- “Indiana/New York” (NBA TV, Aug. 10 3:00-5:05 p.m.): 56,000 viewers
- “Atlanta/Chicago” (NBA TV, Aug. 10 6:00-8:08 p.m.): 51,000 viewers
Source: Nielsen Media Research
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About Douglas Pucci
Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.