MLB Network Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 SAT. NIGHT BASEBALL/JIP: Milwaukee/L.A. Dodgers Sat 10:00PM-11:40PM 100 0.2 367
2 SHOWCASE GAME: L.A. Dodgers/Atlanta or Detroit/Pittsburgh Tue 7:00PM-10:09PM 189 0.3 343
3 MLB TONIGHT POSTGAME Tue 10:09PM-11:12PM 63 0.2 245
4 AFTERNOON GAME JIP: Oakland/Kansas City Thu 3:51PM- 5:23PM 92 0.1 205
5 QUICK PITCH Sat 11:40PM-12:38AM 58 0.1 196
6 AFTERNOON BASEBALL GAME: L.A. Dodgers/Atlanta or Pittsburgh/Detroit Thu 12:00PM- 3:51PM 231 0.1 178
7 THURSDAY NIGHT BASEBALL: Washington/N.Y. Mets or Arizona/Miami Thu 7:00PM-10:04PM 184 0.1 173
8 BLEACHER FEATURE MOVIE: For Love of the Game Sat 1:00PM- 4:00PM 180 0.1 171
9 PRIME BASEBALL GAME: Oakland/Atlanta or Seattle/Detroit Fri 7:30PM-10:14PM 164 0.1 170
10 INTENTIONAL TALK Thu 5:23PM- 6:00PM 37 0.1 168

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), MLB Network is down 23 percent (172,000 vs. 224,000) from one week earlier and down 21 percent (172,000 vs. 219,000) from the same week one year ago (August 12-18, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), MLB Network is down 15 percent (82,000 vs. 96,000) from one week earlier and down 21 percent (82,000 vs. 104,000) from the same week one year ago (August 12-18, 2013).

For the week, “High Heat” averaged 55,000 viewers, “MLB Now” averaged 57,000 viewers, and “Intentional Talk” averaged 69,000 viewers.

Golf Channel Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 GC PREGAME LI Sat 2:30PM- 3:07PM 37 0.4 560
2 PGA TOUR: 2014 Wyndham Championship – 3rd Round Sat 1:00PM- 2:30PM 90 0.4 555
3 PGA TOUR: 2014 Wyndham Championship – Final Round Sun 1:00PM- 2:30PM 90 0.3 499
4 GC PREGAME LI Sun 2:30PM- 2:58PM 28 0.3 419
5 LPGA TOUR: 2014 Wegman’s LPGA Championship – Final Round Sun 2:58PM- 7:36PM 278 0.3 405
6 PGA TOUR: 2014 Wyndham Championship – 2nd Round Fri 3:00PM- 6:07PM 187 0.3 370
7 PGA TOUR: 2014 Wyndham Championship – 1st Round Thu 3:00PM- 6:14PM 194 0.2 336
8 LPGA TOUR: 2014 Wegman’s LPGA Championship – 3rd Round Sat 3:07PM- 7:00PM 233 0.2 267
9 LPGA TOUR: 2014 Wegman’s LPGA Championship – 1st Round Thu 12:28PM- 3:00PM 152 0.2 215
10 LPGA TOUR: 2014 Wegman’s LPGA Championship – 2nd Round Fri 12:28PM- 3:00PM 152 0.1 179

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Golf Channel is down 26 percent (101,000 vs. 137,000) from one week earlier and down 36 percent (101,000 vs. 159,000) from the same week one year ago (August 12-18, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Golf Channel is down 1 percent (101,000 vs. 102,000) from one week earlier and down 34 percent (101,000 vs. 154,000) from the same week one year ago (August 12-18, 2013).

Golf Channel’s daytime coverage of “The Wyndham Championship” tournament (won by Camilo Villegas) drew an average of 409,000 viewers through its four rounds of play (Aug. 14-17) — a 24 percent jump up from last year (average of 329,000 viewers for three of the four rounds).

Inbee Park defended her “Wegman’s Championship” title over the weekend. The network’s daytime coverage of this LPGA tournament drew an average of 288,000 viewers through its four rounds of play (Aug. 14-17) — a 4 percent boost from last year (average of 276,000 viewers for the four rounds for June 6-9, 2013).

NFL Network Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 NFL PRESEASON: Denver/San Francisco Sun 4:00PM- 7:09PM 189 1.5 2415
2 NFL PRESEASON: Philadelphia/New England Fri 7:30PM-10:35PM 185 1.1 1644
3 NFL PRESEASON: Baltimore/Dallas Sat 7:00PM-10:00PM 180 1.1 1633
4 NFL PRESEASON: Green Bay/St. Louis Sat 4:00PM- 7:00PM 180 0.9 1381
5 NFL TOTAL ACCESS Sat 10:00PM-11:00PM 60 0.8 1329
6 NFL TOTAL ACCESS Sun 7:09PM- 8:00PM 51 0.7 1152
7 NFL TOTAL ACCESS Sun 3:00PM- 4:00PM 60 0.7 1093
8 NFL PRESEASON: San Diego/Seattle Fri 10:35PM- 1:02AM 147 0.6 917
9 NFL PRESEASON: Buffalo/Pittsburgh Sun 12:00PM- 3:00PM 180 0.6 900
10 NFL PRESEASON: N.Y. Giants/Indianapolis Sat 11:00PM- 2:00AM 180 0.5 687

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NFL Network is down 32 percent (723,000 vs. 1.058 million) from one week earlier and up 20 percent (723,000 vs. 602,000) from the same week one year ago (August 12-18, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NFL Network is down 10 percent (365,000 vs. 405,000) from one week earlier and up 18 percent (365,000 vs. 309,000) from the same week one year ago (August 12-18, 2013).

NBATV Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 NBA HOME VIDEO Tue 7:00PM- 8:00PM 60 0.1 147
2 NBA HOME VIDEO: Michael Jordan: Come Fly with Me Mon 9:00PM-10:00PM 60 0.1 94
2 USA BASKETBALL SHOWCASE Sun 4:00PM- 6:00PM 120 0.1 94
4 HARDWOOD CLASSICS: L.A. Lakers/Chicago – Dec. 20, 1988 Mon 10:00PM-12:00AM 120 0.1 92
5 WNBA REGULAR SEASON: Los Angeles/Minnesota Tue 8:00PM-10:00PM 120 0.1 91
6 HARDWOOD CLASSICS Mon 2:00AM- 4:00AM 120 0.1 82
7 COURTSIDE CINEMA ON NBATV: Magic & Bird: A Courtship of Rivals Thu 9:10PM-11:05PM 115 0.1 80
8 THE DREAM TEAM Tue 10:00PM-11:30PM 90 0.0 75
9 USA BASKETBALL SHOWCASE Sun 10:57PM- 1:00AM 123 0.1 70
10 WNBA REGULAR SEASON: Phoenix/Seattle Sun 9:00PM-10:57PM 117 0.0 65

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBA TV is up 21 percent (58,000 vs. 48,000) from one week earlier and up 53 percent (58,000 vs. 38,000) from the same week one year ago (August 12-18, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBA TV is up 20 percent (36,000 vs. 30,000) from one week earlier and up 38 percent (36,000 vs. 26,000) from the same week one year ago (August 12-18, 2013).

The NBA’s 2014-15 schedule release show on Aug. 13 (6:00-7:00 p.m.) drew 64,000 viewers.

NBA TV’s viewership for the remaining WNBA games for the week included:

  • “Chicago/Washington” (NBA TV, Aug. 13 11:30 a.m.-1:42 p.m.): 24,000 viewers
  • “Phoenix/Atlanta” (NBA TV, Aug. 13 7:00-9:04 p.m.): 60,000 viewers
  • “New York/Indiana” (NBA TV, Aug. 14 7:00-9:10 p.m.): 34,000 viewers
  • “Minnesota/San Antonio” (NBA TV, Aug. 15 8:00-11:15 p.m.): 34,000 viewers
  • “Seattle/Los Angeles” (NBA TV, Aug. 15 11:15 p.m.-12:23 a.m.): 37,000 viewers
  • “Tulsa/Minnesota” (NBA TV, Aug. 16 8:00-10:00 p.m.): 51,000 viewers
  • “Los Angeles/Phoenix” (NBA TV, Aug. 16 10:00 p.m.-12:05 a.m.): 49,000 viewers
  • “Indiana/New York” (NBA TV, Aug. 17 9:00-10:57 p.m.): 55,000 viewers

Source: Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.

Comments are closed.