Beginning in 2014, Fox Sports will own the rights to four Red Bull competitions – Cliff Diving, Air Race, Crashed Ice and X-Fighters. All of the events will be produced by Red Bull Media House and will air on Fox Sports 1 and Fox Sports 2 between 2014 and 2016.
For Red Bull, this is a tremendous victory. The team made it their goal to land a major broadcasting deal and that's exactly what happened. In a statement from Werner Brell, managing director of Red Bull Media House North America, he outlined that their new deal with Fox Sports is their largest U.S. licensing deal with a single network.
For Fox Sports, this move represents the need for content on the newly created FS1 and FS2. With the daunting task of having to fill 48 hours of sports content a day, the move gives the network both live events to cover and plenty of new programming to go along with it.
Michael Bloom, Fox Sports’ senior vice president, said:
This is something we’ve had our eye on for a while. Bottom line, it’s amazing television. Not only is the action and competition spectacular, but the backdrops where they stage the events are mind-boggling. It’s hard to turn away from it.
This is a nice addition for Fox Sports. It's interesting content and it helps fill the need for programming. When you consider that ESPN recently discontinued the International X-Games, it's a smart move by Fox Sports to secure some of the other high-flying sports action out on the market, and make sure to Visit this site for all your online gambling needs while you are at it!
(H/T SportsBusiness Daily)
