I know it’s taboo to call Brett Favre annoying these days, and it’s probably best to try and ignore him, but the guy makes it virtually impossible. You all know about the Wrangler ads, where the “childlike” Favre plays touch Football in the mud with a bunch of white dudes, right? Well Favre is filming a new commercial for Sears, and get this….he plays a guy who can’t make up is mind about a television. Brilliant!

The TV spot, scheduled to air in early September, launches the Sears Blue Electronics Crew campaign, which includes print, events marketing, social media and public relations. The TV commercial features Favre agonizing over selecting a new LED television. The scene unfolds through a discussion between Favre and a member of the Sears Blue Electronics Crew (actor Brad Morris from “The Second City” comedy club in Chicago). The two banter as Favre is undecided on his decision about a Samsung LED TV. In one scene, Morris describes Sears “real time price checks – no regrets”(SM) – as a way to help guys who have a tough time making decisions. “You know the type, right?” Morris says. “Yeah, I hate those guys,” Favre quips.

“This commercial uses humor to communicate messages about what differentiates Sears and the Sears Blue Electronics Crew from the competition,” said Karen Austin, president of home electronics for Sears. “From our real time price checks to selection of top brands to our expert sales consultants, financing options and installation, there are very compelling reasons to choose Sears for your next TV or electronics purchase. And Brett is a terrific sport in having fun with the topic of choosing a TV. Brett embodies the excitement and passion that our customers feel as they anticipate the start of football season and that comes through in the commercial.”

I guess Sears doesn’t realize that just about all of America is sick of Brett Favre. I mean, I would have personally gone with something along the lines of the salesman punching him in the face after he went back and forth for the twentieth time, but whatever you think works.

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