I’ve been trying not to pay attention to the Olympics, but with nothing else going on outside of A-Rod doing Madonna, it’s been tough. Today’s interesting story out of China involves the Games’ main sponsor McDonald’s apparently selling out to sell burgers in the host nation. From SBB….
Ronald, Grimace, the Hamburglar, and the other characters at McDonald’s have chosen the slogan “Wo jiu xihuan Zhongguo ying,” for their Chinese marketing campaign. When translated the phrase means “I love it when China wins.” Think “I’m Lovin’ It” with a sino addendum.
Brian Sullivan of the Fox Business Channel breaks sums up how all Americans should feel.
“Supporting the host nation is one thing … and you’re spending a lot of money on the Games and it’s appreciated. But show your appreciation to the American athletes and don’t openly pander to China’s Olympic fervor. Remember: you are an American company. You were built here”
Yeah that’s a bit over the top don’t you think? It’s a tough spot for McDonalds to be in, but in the end they’re a Global company now and they have to think that way. It will be interesting to see if they either apologize or perhaps come up with a different campaign.
McDonald’s Ad: “I’m Lovin’ It When China Wins” (Sports By Brooks)
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