A quick post to break up the day of awfulness. It seems ESPN has tabbed a few writers and reporters to create an “Primetime Magazine” coming to you in April…..

ESPN introduced several new programming initiatives at today’s presentation, including the tentatively titled “ESPN Reports,” a primetime news magazine featuring Tom Farrey, Rachel Nichols, Lisa Salters, Jeremy Schaap, Michael Smith, Bill Simmons and Chuck Klosterman that will debut October 16.

With that said, I have no idea what a Primetime Mag is, or what form it comes in. ESPN also announced that it’s carrying the 2008 Moto-X Championships and that they wrote 1.8 Billion Dollars in TV deals. So basically nothing is really new.

Bodenheimer Discusses ESPN’s Upfront Strategy With Ad Age (SBD $)
ESPN Makes Jump to Major League (Ad Age)

Comments are closed.