Long missing from Apple TV, Amazon Prime Video has finally joined the ranks of Netflix and other streaming apps on the set top device. In addition, Amazon will be part of the iOS TV app across all devices. This means that the New Orleans Saints-Atlanta Falcons Thursday Night Football game will be available on Apple TV, as well as next week’s Broncos-Colts contest and the Christmas Day special between Pittsburgh and Houston.

According to Apple, the Amazon Prime Video will be available on both Apple TV 4K and previous generations of Apple TV.

“Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we’re excited to bring all of that great content to customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

Ever since Apple TV began, Amazon had kept its Prime Video app off the service. The two companies finally made peace earlier those year and it was announced by Apple CEO Tim Cook that Amazon would eventually be coming to Apple TV. But since the announcement, we’ve been patiently waiting for the moment to arrive before it finally came.

Apple also has more news for sports fans. In addition to Amazon, the TV app on iOS devices where users on the iPhone, iPad, and Apple TV can find various shows and movies now has live sports incorporated within the interface, so fans will be able to keep track of games and their favorite teams in real time.

ESPN has already agreed to take part in the sports section and the NBA will be part of the live games at the outset, with more leagues are expected to follow.

Once again, Eddy Cue:

“The Sports tab in the Apple TV app makes it even easier for fans in the US to track the teams, games and moments that are important to them. With these exciting updates, plus our growing collection of 4K HDR movies on iTunes, we continue to deliver an unparalleled entertainment experience to Apple customers.”

Apple TV still has a way to catch up with Roku and other set top devices, but having Amazon and live sports in the TV app will give it a couple of attractions that could convince people to buy the device.

[Apple]

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.