The move was rumored last month and it came to fruition on Monday as it was the first announcement made by Apple at the Worldwide Developer Conference 2017. Apple CEO Tim Cook told attendees that the company’s version of the connected TV set top box will get Amazon Prime Video later this year. And Amazon itself announced it on Twitter as well:

That means that Apple TV users will be able to watch original Amazon series like Bosch, Catastrophe, Mozart in the Jungle and Transparent. But more importantly to sports fans, it means that Apple TV will have access to ten Thursday Night Football games starting in September.

Back in April, Amazon outbid its competitors including last year’s rightsholder, Twitter, to get the streaming rights to TNF and will have access to the games that will be aired on CBS and NBC. NFL Network will air the six other games included in the package and they will streamed through the NFL app on Verizon-equipped mobiles, computers, tablets and connected TV devices.

There’s no word as to when Amazon Video will join Apple TV, but one would think that Amazon would want users to be able to watch its entire Thursday Night Football schedule, so it could mean that the Video app becomes available in late August or early September.

Since Apple and Amazon are declaring peace following a few years of ignoring each other (no Apple TV’s sold on Amazon, no Amazon app on Apple TV), you would have to believe that this would come sooner than later. But it all depends on what Amazon wants on the app, whether users have the ability to rent or buy videos directly rather than going to the website to do so.

We’ll see what happens, but the good thing is that the two companies are finally coming together and Amazon Video will definitely be on Apple TV after a very extended wait.

[CNET/The Verge]

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

  • It should be pointed out that Amazon acted unilaterally throughout this whole nonsense, all in the name of coercing Prime subscribers to buy Fire TV hardware instead. They haven’t sold Google Chromecast devices, either. Apple never lifted a finger to prevent Amazon from shipping an Apple TV app.

  • tangcameo

    Interesting. I’m up in Canada and today when i tried activating my Apple TV NFL app today it said my region was no longer allowed and to go to the app store to buy the app. The Game Pass page says Canada no longer has NFL Network. We have Amazon Prime but its shows are also accessible through iTunes Canada (American Gods) and on a Canadian service called CraveTV (Bosch). Does anyone know who scooped up the rights in Canada to online video of NFL games? I’m hoping whoever does will offer a single team subscription.

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