Tiger Woods had a nice weekend and as a result, so did CBS.
The winner-take-all match between the two longtime rivals is getting closer to being a reality.
The 5.0 overnight was tied for the best at this tournament since 2000, and tied with a rating from 2006. Woods won both of those tournaments.
NBC picked it up clearly.
We're guessing Tiger would take a pass on that one.
CBS showed 18 shots from Woods, who finished tied for 32nd. But that was just over half of the 35 they showed at his last Masters in 2015. So...progress?
Even as Tiger Woods faded from contention, Masters ratings remained strong.
Thanks largely to Tiger Woods, ESPN drew its best rating for a Masters opening round since 2015.
Woods' lawyers called the book "full of egregious errors," but Benedict and Keteyian shot back Wednesday. And Oscar-winning documentarian Gibney is basing a forthcoming series on their book.
The tournament drew its best overnight rating since 2012, a year Woods won.
Golf being so reliant on Tiger in 2018 isn't really a good thing.
Outrage over a new selection show format contributed to record-low ratings, while Tiger carried the Valspar Championship to big numbers.
NBC did big numbers for round 3 of the Valspar Championship.
Tiger Woods is clearly happy to be back, though, and that's fantastic.