Airing F1’s Monaco Grand Prix live on ABC pays off for Disney
This year's broadcast of the Monaco Grand Prix produced the third-largest Formula One live audience ever in the United States.
This year's broadcast of the Monaco Grand Prix produced the third-largest Formula One live audience ever in the United States.
"...I’d be lying if I didn’t say we [would] want to see some drama play out over the next couple of weeks as the season continues to progress.”
For once, the celebrity wasn't the one being mean to Martin Brundle.
The American F1 surge continues.
Live coverage of Sunday's Monaco Grand Prix averaged 809,000 viewers on ESPN. A later replay on ABC after the Indy 500 averaged 1.6 million viewers.