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Ratings News and Notes

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    The recent winning streak of the Arizona Diamondbacks has lifted the TV ratings for its games in the Phoenix market. An Aug. 30 victory over the first-place Los Angeles Dodgers drew a 4.4 local rating on Fox Sports Arizona, tied for the best rating within the market this season — a mark that would later be topped on Sep. 4. (Source: Arizona Sports)

  • NFL Network’s live preseason football game action for August 2017 (sixteen game telecasts) averaged 1.44 million viewers and 600,000 adults 18-49, up 39 percent (in viewers) and up 28 percent (in adults 18-49) from last year’s preseason (2016 average: 1.04 million viewers/470,000 adults 18-49 for sixteen telecasts), with the caveat that the first two weeks of preseason games in 2016 took place opposite the Summer Olympics.

  • MLB Network’s live baseball game action (not counting look-in coverage during “MLB Tonight”) for Aug. 29-Sep. 2 averaged 208,000 viewers and 52,000 adults 18-49 from the eleven game showcase telecasts, down 15 percent (in viewers) and down 16 percent (in adults 18-49) from the year-ago week (Aug. 29-September 3, 2016: average of 244,000 viewers/61,000 adults 18-49 from ten telecasts); also, down 10 percent (in viewers) and down 28 percent (in adults 18-49) from two years ago (Aug. 31-September 5, 2015: average of 232,000 viewers/72,000 adults 18-49 from eight telecasts).

  • Golf Channel’s tournaments coverage from Aug. 31-Sep. 4:

    • PGA Tour: Dell Technologies Championship (Sep. 1-4; Golf Channel only): 709,000 viewers (+18 percent from Sep. 2-5, 2016: 601,000 viewers)
    • LPGA Tour: Portland Classic (Aug. 31-Sep. 3): 258,000 viewers (+38 percent from June 30-July 3, 2016: 187,000 viewers)
    • Champions Tour: Shaw Charity Classic (Sep. 1-3): 133,000 viewers (+15 percent from Sep. 2-4, 2016: 116,000 viewers)
    • European Tour: Czech Masters (Aug. 31-Sep. 3): 64,000 viewers (-7 percent from Aug. 25-27, 2016: 69,000 viewers)
    • Web.com Tour: Nationwide Children’s Hospital Championship (Aug. 24-27): 152,000 viewers (+131 percent from Sep. 22-25, 2016: 66,000 viewers)
  • The U.S. Open Cup semifinal soccer match between United Soccer League’s FC Cincinnati and Major League Soccer’s New York Red Bulls (which the Red Bulls had won in overtime 3-2) posted strong ratings in the Cincinnati TV market. There, the Channel 64 (CW) telecast drew a 6.0 local rating, peaking at a 7.4 rating and 64,100 local households at 9:45 p.m., as the regulation time was nearing its end with a 2-2 score. FC Cincinnati’s appearance in the semifinals marked the deepest advancement in the U.S. Open Cup for a non-MLS squad (FC Cincinnati competes in the second-tier United Soccer League) since 2011. (Source: Cincinnati Business Courier)

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MLB Network Top 40 (and Select) Programs

MLB Network ratings for August 28-September 3, 2017
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), MLB Network is down 27 percent (183,000 vs. 252,000) from one week earlier and down 3 percent (183,000 vs. 189,000) from the same week one year ago (August 29-September 4, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), MLB Network is down 9 percent (93,000 vs. 102,000) from one week earlier and down 11 percent (93,000 vs. 104,000) from the same week one year ago (August 29-September 4, 2016).

Viewership averages for the following MLB Network programs of the week:

  • “MLB Central” (Aug. 28-Sep. 1 10 a.m.): 45,000 (20,000 adults 18-49)
  • “High Heat” (Aug. 28-Sep. 1): 38,000 (11,000 adults 18-49)
  • “Rundown” (Aug. 28-29): 52,000 (12,000 adults 18-49)
  • “MLB Now” (Aug. 28-29 & 31): 82,000 (25,000 adults 18-49)
  • “Intentional Talk” (Aug. 28-29, 31 & Sep. 1): 82,000 (25,000 adults 18-49)
  • “MLB Tonight BP” (Aug. 28-30 & Sep. 2): 97,000 (25,000 adults 18-49)
  • “MLB Tonight” (Aug. 28, 30-31 & Sep. 1-2 prime time): 121,000 (41,000 adults 18-49)
  • “Quick Pitch” (Aug. 28-Sep. 3 late night): 68,000 (22,000 adults 18-49)

Major League Baseball: Arizona Diamondbacks @ Colorado Rockies (TBS, Sep. 3 3:00-6:30 p.m.): 290,000 viewers (115,000 adults 18-49)

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NFL Network Top 40 (and Select) Programs

NFL Network ratings for August 28-September 3, 2017
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NFL Network is up 25 percent (621,000 vs. 495,000) from one week earlier and down 4 percent (621,000 vs. 645,000) from the same week one year ago (August 29-September 4, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NFL Network is up 2 percent (255,000 vs. 251,000) from one week earlier and down 10 percent (255,000 vs. 282,000) from the same week one year ago (August 29-September 4, 2016).

Viewership averages for the following daily NFL Network programs of the week:

  • “Good Morning Football” (Aug. 28-Sep. 1 7 a.m.): 105,000 (51,000 adults 18-49)
  • “NFL Total Access” (Aug. 28-30 & Sep. 1-3 7 p.m.): 337,000 (142,000 adults 18-49)
  • “NFL Total Access” (Aug. 28-30 & Sep. 1-3 11 p.m.): 313,000 (121,000 adults 18-49)

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Golf Channel Top 40 (and Select) Programs

Golf Channel ratings for August 28-September 3, 2017
Click on image grid for larger view

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Golf Channel is up 50 percent (123,000 vs. 82,000) from one week earlier and down 4 percent (123,000 vs. 128,000) from the same week one year ago (August 29-September 4, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Golf Channel is up 10 percent (116,000 vs. 105,000) from one week earlier and up 8 percent (116,000 vs. 107,000) from the same week one year ago (August 29-September 4, 2016).

Viewership averages for the following daily Golf Channel programs of the week:

  • “The Morning Drive” (Aug. 28-Sep. 1 7 a.m.): 26,000 (9,000 adults 18-49)
  • “The Morning Drive” (Aug. 28-Sep. 1 8 a.m.): 28,000 (7,000 adults 18-49)
  • “The Morning Drive” (Aug. 28-30 & Sep. 1 9 a.m.): 28,000 (6,000 adults 18-49)
  • “Golf Central” (Aug. 28-30 6 p.m.): 48,000 (21,000 adults 18-49)

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NBA TV Top 40 (and Select) Programs

NBA TV ratings for August 28-September 3, 2017
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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBA TV is down 19 percent (34,000 vs. 42,000) from one week earlier and down 8 percent (34,000 vs. 37,000) from the same week one year ago (August 29-September 4, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBA TV is down 19 percent (22,000 vs. 27,000) from one week earlier and down 4 percent (22,000 vs. 23,000) from the same week one year ago (August 29-September 4, 2016).

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Tennis Channel

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Tennis Channel is down 41 percent (13,000 vs. 22,000) from one week earlier.

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Tennis Channel is up 33 percent (20,000 vs. 15,000) from one week earlier.

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WWE Raw

Monday, August 28, 2017 on USA Network

8-11:08 p.m.: 3.303 million total viewers and 1.498 million adults 18-49
-3% from 3.399 million total viewers and +1% from 1.479 million adults 18-49 on 8/21/17
-3% from 3.413 million total viewers and -1% from 1.507 million adults 18-49 on 8/29/16

8-9 p.m.: 2.01 household rating, 3.390 million total viewers and 1.481 million adults 18-49
-1% from 3.422 million total viewers and +1% from 1.473 million adults 18-49 on 8/21/17
-0.1% from 3.392 million total viewers and +1% from 1.466 million adults 18-49 on 8/29/16

9-10 p.m.: 1.94 household rating, 3.369 million total viewers and 1.509 million adults 18-49
-6% from 3.588 million total viewers and -3% from 1.555 million adults 18-49 on 8/21/17
-2% from 3.438 million total viewers and +0.5% from 1.502 million adults 18-49 on 8/29/16

10-11:08 p.m.: 1.86 household rating, 3.168 million total viewers and 1.504 million adults 18-49
-2% from 3.222 million total viewers and +6% from 1.420 million adults 18-49 on 8/21/17
-7% from 3.409 million total viewers and -3% from 1.548 million adults 18-49 on 8/29/16

Reruns on NBC Universo

Fri. Sep. 1 10:05 p.m.-1:05 a.m.: 53,000 total viewers (22,000 adults 18-49)
Late Fri. Sep. 1/Early Sat. Sep. 2 2:05-5:00 a.m.: 6,000 total viewers (3,000 adults 18-49)

WWE SmackDown

Tuesday, August 29, 2017 on USA

8-10 p.m.: 1.53 household rating, 2.459 million total viewers and 0.987 million adults 18-49
-9% from 2.689 million total viewers and -12% from 1.125 million adults 18-49 on USA 8/22/17
-13% from 2.835 million total viewers and -15% from 1.163 million adults 18-49 on USA 8/30/16

Reruns on NBC Universo

Sat. Sep. 2 9-11 p.m.: 53,000 total viewers (14,000 adults 18-49)
Late Sat. Sep. 2/Early Sun. Sep. 3 12-2 a.m.: 22,000 total viewers (13,000 adults 18-49)

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Impact Wrestling (Pop, Aug. 31 8:00-10:00 p.m.): 268,000 total viewers (65,000 adults 18-49)

Hard Knocks: Training Camp with the Tampa Bay Buccaneers (HBO, Aug. 29 10:00-10:57 p.m.): 555,000 viewers (354,000 adults 18-49)

Showtime Championship Boxing (Showtime, Sep. 2; taped from Aug. 26)

9:00 p.m.- 9:23 p.m.: 323,000 viewers (101,000 adults 18-49)
9:23 p.m.-10:05 p.m. Floyd Mayweather Jr. vs. Conor McGregor: 549,000 viewers (189,000 adults 18-49)
10:05 p.m.-10:17 p.m.: 460,000 viewers (176,000 adults 18-49)

Powernation: Extreme Off Road (Spike, Sep. 2 9:00-9:30 a.m.): 138,000 viewers (50,000 adults 18-49)
Powernation: Engine Power (Spike, Sep. 2 9:30-10:00 a.m.): 251,000 viewers (77,000 adults 18-49)
Powernation: Truck Tech (Spike, Sep. 2 10:00-10:30 a.m.): 270,000 viewers (84,000 adults 18-49)
Powernation: Detroit Muscle (Spike, Sep. 2 10:30-11:00 a.m.): 225,000 viewers (82,000 adults 18-49)

ELEAGUE: CS: GO Preview Show (TBS, Sep. 1 10:00-11:00 p.m.): 295,000 viewers (133,000 adults 18-49

NWSL Soccer: Washington Spirit @ Portland Thorns FC (Lifetime, Sep. 2 3:30-5:50 p.m.): 108,000 viewers (53,000 adults 18-49)

Source: Live+Same Day data, Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.