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Ratings News and Notes

  • Factoring television and streaming data, ESPN scored its fourth most-watched first round of the 2017 NFL Draft on Apr. 27 (6.92 million viewers) since the new primetime format began in 2010. It was a seven percent increase over ESPN’s audience for round 1 in 2016 (6.487 million).

    On television, the telecast peaked in the 9-9:30 p.m. ET half hour with a 4.6 rating and 7.779 million viewers.

    For the fourth consecutive year, Cleveland was the highest-rated metered market for Round 1 on ESPN, averaging a 12.6. Philadelphia, the host city for this year’s NFL Draft, was the No. 2 rated market on solely ESPN with a 9.1 – the highest rating in Philadelphia across all rounds of the NFL Draft on ESPN/ESPN2 since the new primetime format began in 2010. Remaining top-10 metered markets for ESPN’s coverage included Columbus, Ohio (9.0), Greenville, S.C. (8.7), Birmingham, Ala. (7.6), Dayton (7.6), Charlotte (6.9), New Orleans (6.9), Buffalo (6.8) and Norfolk, Va. (6.6). (Source: ESPN)

    The draft’s lower rounds showed slight declines on the TV side from 2016: Rounds 2-3 on ESPN (2.33 million, down 3 percent) and ESPN2 (2.21 million, down 0.3 percent) on Apr. 28; Rounds 4-7 on ESPN on Apr. 29 (1.61 million, down 6 percent).

  • Due to the NFL Draft, every ESPN daily afternoon program, especially NFL Live and the now-defunct NFL Insiders, experienced multi-week highs in weekly average viewership.

  • There were slight declines for each of the Game 6s of the 2017 NBA Playoffs on ESPN Apr. 28. The prime time matchup of Boston-Chicago (2.22 million viewers and 1.13 million adults 18-49) was -5 percent in viewers and -7 percent among adults 18-49 from Miami-Charlotte Game 6 one year ago (Apr. 29, 2016: 2.34 million, 1.21 million adults 18-49). In late night, L.A. Clippers-Utah (2.84 million viewers and 1.44 million adults 18-49) was -3 percent in viewers and -8 percent among adults 18-49 from L.A. Clippers-Portland Game 6 one year ago (Apr. 29, 2016: 2.91 million, 1.57 million adults 18-49)

  • The three-game 2017 NBA D-League Finals series on ESPNU between Raptors 905 and Rio Grande Valley Vipers (Apr. 23, 25 & 27) averaged 17,000 viewers, down 28 percent from the year-ago Finals: Sioux Falls-L.A. D-Fenders (Apr. 24 and 26-27, 2016: 23,000).

  • The second week of professional bowling’s 2017 L.L. Bean PBA League Elias Cup (quarterfinals) on ESPN (Apr. 30; 446,000 viewers) was down 11 percent from the year-ago PBA League Quarterfinals (Apr. 24, 2016; 502,000 viewers) and up 10 percent from two years ago (Apr. 5, 2015; 406,000 viewers).

  • With just one additional Sunday edition remaining, the Apr. 30 edition of The Sports Reporters drew 415,000 viewers and 199,000 adults 18-49 on ESPN; -30 percent and -41 percent, respectively, from the year-ago ESPN telecast (591,000 viewers/335,000 adults 18-49 from May 1, 2016).

espnlogo

ESPN Top 25 (and Select) Programs


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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN is up +52 percent (1,931,000 vs. 1,273,000) from one week earlier and down -1 percent (1,931,000 vs. 1,955,000) from the same week one year ago (April 25-May 1, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN is up +31 (778,000 vs. 593,000) from one week earlier and down -4 percent (778,000 vs. 807,000) from the same week one year ago (April 25-May 1, 2016).

ESPN’s daily programs viewership averages for the week:

  • “First Take” (ESPN, Apr. 24-28): 492,000 (294,000 adults 18-49)
  • “Outside the Lines: First Report” (ESPN, Apr. 24-28): 338,000 (216,000 adults 18-49)
  • “NFL Insiders” (ESPN, Apr. 24-28): 392,000 (232 000 adults 18-49)
  • “NFL Live” (ESPN, Apr. 24-28): 423,000 (237,000 adults 18-49)
  • “NBA: The Jump” (ESPN, Apr. 24-28): 389,000 (229,000 adults 18-49)
  • “SportsNation” (ESPN, Apr. 24-28): 417,000 (255,000 adults 18-49)
  • “Highly Questionable” (ESPN, Apr. 24-28): 474,000 (283,000 adults 18-49)
  • “Around the Horn” (ESPN, Apr. 24-28): 530,000 (295,000 adults 18-49)
  • “Pardon the Interruption” (ESPN, Apr. 24-28): 789,000 (408,000 adults 18-49)
  • “SportsCenter” (ESPN, Apr. 24-28 7 a.m.): 381,000 (234,000 adults 18-49)
  • “SportsCenter” (ESPN, Apr. 24-28 8 a.m.): 368,000 (230,000 adults 18-49)
  • “SportsCenter” (ESPN, Apr. 24-28 9 a.m.): 376,000 (233,000 adults 18-49)
  • “SC6 with Michael and Jemele” (ESPN, Apr. 24-28 6 p.m.): 531,000 (325,000 adults 18-49)
  • “SportsCenter” (ESPN, Apr. 24-26 11 p.m.): 293,000 (170,000 adults 18-49)
  • “SportsCenter” (ESPN, Apr. 24-27 midnight): 834,000 (520,000 adults 18-49)
  • “SportsCenter at Night” (ESPN, Apr. 24-28 1 a.m.): 664,000 (414,000 adults 18-49)

ESPN2

ESPN2 Top 25 (and Select) Programs


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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN2 is up +306 percent (459,000 vs. 113,000) from one week earlier and up +3 percent (459,000 vs. 446,000) from the same week one year ago (April 25-May 1, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN2 is up +31 percent (190,000 vs. 145,000) from one week earlier and down -23 percent (190,000 vs. 248,000) from the same week one year ago (April 25-May 1, 2016).

ESPN2’s daily show viewership averages for the week:

  • “Mike & Mike in the Morning” (ESPN2, Apr. 24-28): 231,000 (112,000 adults 18-49)
  • “Dan Le Batard Show (live)” (ESPN2, Apr. 24-28): 92,000 (54,000 adults 18-49)
  • “Nacion ESPN” (ESPN2, Apr. 24 5 p.m.): 85,000 (51,000 adults 18-49)
  • “Baseball Tonight (late night)” (ESPN2, Apr. 24 & 26): 141,000 (81,000 adults 18-49)
  • “Jalen & Jacoby” (ESPN2, Apr. 24-28): 128,000 (79,000 adults 18-49)
  • “Best of Mike & Mike in the Morning” (ESPN2, Apr. 26-27): 70,000 (41,000 adults 18-49)
  • “SportsCenter” (ESPN2, Apr. 24-28 10 a.m.): 145,000 (78,000 adults 18-49)
  • “SportsCenter” (ESPN2, Apr. 24-28 11 a.m.): 142,000 (82,000 adults 18-49)
  • “SportsCenter” (ESPN2, Apr. 24 & 26-28 7 p.m.): 139,000 (69,000 adults 18-49)
  • “SportsCenter” (ESPN2, Apr. 27 11 p.m.): 101,000 (52,000 adults 18-49)
  • “SportsCenter” (ESPN2, Apr. 28 midnight): 700,000 (448,000 adults 18-49)

ESPNU

ESPNU Top 25 (and Select) Programs


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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPNU is up +128 percent (82,000 vs. 36,000) from one week earlier and up +28 percent (82,000 vs. 64,000) from the same week one year ago (April 25-May 1, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPNU is up +63 percent (31,000 vs. 19,000) from one week earlier and down -6 percent (31,000 vs. 33,000) from the same week one year ago (April 25-May 1, 2016).

ESPNU’s daily show viewership averages for the week:

  • “Dan Le Batard Show” (ESPNU, Apr. 24-28): 21,000 (13,000 adults 18-49)

Source: Live+Same Day data, Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.

  • Bscotch Bscotch

    Thanks again for stealing this data and selling against it.