NASCAR fans will have a very intimate look at this year’s Cup Series playoffs.
For each of the 10 events, NASCAR will set up one driver with an in-car camera, then allow viewers on Twitter to stream the entire race through that lens. The new vantage point is intended to offer a second-screen experience, complementing primary race coverage on NBC and NBCSN.
— NASCAR (@NASCAR) August 17, 2017
The race will be available through NASCAR’s official Twitter page, whether or not you’re logged into a Twitter account.
“Through the in-car camera live stream on Twitter, our fans will have another compelling vantage point of the NASCAR Playoffs, where the energy and intensity of stage racing will be elevated to a whole new level,” NASCAR executive Steve Phelps said in a release. “To provide this level of access on Twitter throughout the 10-week playoffs is a fantastic way to complement the viewing experience on NBC Sports and the NBC Sports app.”
Twitter continues to go all-out in securing sports streaming rights, adding to another entry to its long list of streaming ventures. But Twitter’s partnership with NASCAR is fundamentally different from, say, its former arrangement to air Thursday Night Football. Instead of simulcasting from another network, Twitter is offering exclusive coverage from a unique perspective. Whereas simulcast streaming is aimed at viewers without TV access, this supplemental stream could appeal to anyone, even someone who is already watching the race’s normal telecast.
The partnership between NASCAR and Twitter will also include emojis and hashtags for all 16 Cup Series drivers.
The NASCAR Playoffs begin Sept. 17 with the Tales of the Turtles 400 at Chicagoland Speedway.