NASCAR fans will have a very intimate look at this year’s Cup Series playoffs.

For each of the 10 events, NASCAR will set up one driver with an in-car camera, then allow viewers on Twitter to stream the entire race through that lens. The new vantage point is intended to offer a second-screen experience, complementing primary race coverage on NBC and NBCSN.

The race will be available through NASCAR’s official Twitter page, whether or not you’re logged into a Twitter account.

“Through the in-car camera live stream on Twitter, our fans will have another compelling vantage point of the NASCAR Playoffs, where the energy and intensity of stage racing will be elevated to a whole new level,” NASCAR executive Steve Phelps said in a release. “To provide this level of access on Twitter throughout the 10-week playoffs is a fantastic way to complement the viewing experience on NBC Sports and the NBC Sports app.”

Twitter continues to go all-out in securing sports streaming rights, adding to another entry to its long list of streaming ventures. But Twitter’s partnership with NASCAR is fundamentally different from, say, its former arrangement to air Thursday Night Football. Instead of simulcasting from another network, Twitter is offering exclusive coverage from a unique perspective. Whereas simulcast streaming is aimed at viewers without TV access, this supplemental stream could appeal to anyone, even someone who is already watching the race’s normal telecast.

The partnership between NASCAR and Twitter will also include emojis and hashtags for all 16 Cup Series drivers.

The NASCAR Playoffs begin Sept. 17 with the Tales of the Turtles 400 at Chicagoland Speedway.

About Alex Putterman

Alex is a writer and editor for The Comeback and Awful Announcing. He has written for The Atlantic, VICE Sports, MLB.com, SI.com and more. He is a proud alum of Northwestern University and The Daily Northwestern. You can find him on Twitter @AlexPutterman.

  • Dale Moog

    How is this feed different from What FOX did all season they carried the races they would have 2 in-car feeds on FOX Sports GO also they carried these feeds on the old Race Buddy feature on NASCAR.com will these be exclusive feeds that are only on Twitter or will they be just streaming a feed already offered on another platform. either way the more avenues offered to NASCAR fans the better. and the fact that this one is free is a huge deal. I would watch the twitter stream on my tablet and the NFL game on my TV this is the best of both worlds for a cord cutter like myself.