Twitter which continues to sign deals for live streaming has brought ESL and DreamHack into the fold. That means that Twitter has entered the eSports realm. ESl and DreamHack will livestream more than 15 events in 2017 including those from the ESL One, Intel Extreme Matters and DreamHack circuits.
The livesreams began on March 4 and the Twitter content will include advertising packages with TV-style ads and sponsored highlight packages.
The live content will be available worldwide at esl.twitter.com, iem.twitter.com and dreamhack.twitter.com. Overall, some 1,500 hours of live programming will be streamed not just in the United States, but all over the world.
We have quotes from executives from Twitter, ESL and Dreamhack who all appear to be excited by this new deal:
“Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content,” said Anthony Noto, COO at Twitter, in a statement. “By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter.”
“Esports fans are endemic to digital and this partnership with Twitter expands ESL’s reach for all of our major tournaments for fans around the globe,” said Johannes Schiefer, vice president of social media & editorial at ESL, in a statement. “Intel Extreme Masters Katowice is our most anticipated live event, and we are excited to bring premier content from this tournament and beyond to more fans in a premium experience.”
“This will be a shortcut for fans, as they can both watch and engage on the platform at the same time,” said Marcus Lindmark, CEO and president at DreamHack….
Twitter has been aggressive in signing deals to livestream sports and news. Its most high-profile deal was to stream NFL’s Thursday Night Football in 2016 and it hopes to renew that for 2017. And Twitter also livestreamed the red carpet arrivals at the Oscars and other award shows.
So the social media service is hoping livestreaming will not just keep people tweeting, but also attract new people to the service.