Time Inc Headquarters

The future of Time Inc. has been up in the air for several months now as the media giant has been firmly on the market. Time turned down a takeover offer back in November and back in March sought more acquisition offers.

After putting up the “for sale” sign so publicly, the news that broke this morning might have come as a major surprise. In an announcement, Time Inc said that it would not be sold and would instead “pursue its strategic plan.”

It’s no secret that it’s not the easiest time to be in the print journalism business. As big of a name as Time Inc is (and remember it’s also Sports Illustrated’s parent company) the economic realities are still fairly harsh. Maybe it hasn’t made the wider cultural impact as the recent ESPN layoffs, but we’ve seen SI lay off multiple staffers in past years.

With the no sale news, investors seem less than confident in the “strategic plan” because shares fell by a significant amount straight after the announcement from the media company.

Already analysts are predicting a bit of a grim outlook for the magazine giant.

And if you read the quotes in here, it looks like Time could be facing at a similar situation to ESPN, at least in trying to reimagine their business model and deal with a more digitally focused media world. We’ve seen major media giants struggle to adapt with the changes happening so quickly to the industry. With investors pessimistic and more reshuffling likely ahead, it looks like Time Inc and Sports Illustrated will have to hold firm for a bumpy ride for the foreseeable future.

About Matt Yoder

Award winning sportswriter at The Comeback and Awful Announcing. The biggest cat in the whole wide world.