Earlier this year, we told you about the new joint venture called “Stadium” between Silver Chalice (Campus Insiders), 120 Sports and Sinclair Broadcasting (American Sports Network) that will be streamed 24/7 on Twitter and will also air live on television. Today in Chicago, the emerging network held its NewFront presentation to advertisers to introduce the channel and to unveil some of its programming.

As we mentioned last month, Stadium will be  a mix of live college sports, highlights, live studio programming and classic games. 120 Sports will provide the studio programming, Campus Insiders will produce the live sports through Conference USA and Mountain West. Sinclair will provide the television infrastructure.

The signature nightly studio show will be “The Rally.” It will air in three one-hour segments and will have live cut-ins from 120 Sports’ association with MLB, NBA and NHL. “The Rally” will also look at the day’s sports news and discuss the sports issues that influence the day’s events.

Stadium will also have a daily half-hour NFL show that will have reports from various team camps and sites and discuss the latest news on the league.

On Saturdays in the fall, Stadium will air live college football games from Conference USA, Mountain West and other conferences to which American Sports Network and College Insiders have the rights.

The network will launch on Twitter in late July and will go linear on television in August. Stadium hopes that this three pronged approach, on Twitter, streaming online and being on television will expand its audience rather than the fragmented approach had Campus Insiders, 120 Sports and American Sports Network continued separately. By combining their resources, Silver Chalice, 120 Sports and Sinclair hope they will bring the best of their talents together into one entity and attract a mass audience as well.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.